Advancement Storytelling and Content Strategist

Description

Founded in 1905 and serving nearly 1,000 day and boarding students from across the United States and all over the world, McCallie is one of the country’s premier independent schools and a national leader in educating boys in grades 6-12. McCallie takes an expansive view of education, seeking to form the whole boy. In his journey to manhood, McCallie comes alongside the student and supports his mental, spiritual, physical, and emotional development.

Position Summary:

McCallie School seeks a creative, collaborative, and highly responsive Content Creator to support the Development team during the $300 million McCallie For Life campaign. This position is embedded within the Development department and works in close partnership with the Marketing and Communications department.

The Content Creator produces timely, high-quality written, video, digital and visual content that supports fundraising and engagement priorities, equips gift officers and campaign volunteers, and helps donors understand the vision, momentum, impact and joys of generosity at McCallie. This role is ideal for a strong storyteller who can move quickly from idea to execution while working within established brand guidelines and approval processes.

This position plays a critical role in supporting Philanthropy and Engagement efforts with thoughtful and inspiring donor-centered content, while allowing Marketing and Communications to remain focused on broader institutional storytelling. 

This is a year-round, 12-month, full-time, exempt position eligible for full benefits.

Primary Responsibilities:

Key Function #1 - Development & Campaign Content: Create clear, compelling, donor-centered content that advances campaign and fundraising priorities and equips gift officers and volunteers with effective storytelling tools.

• Work closely with the Chief Development Officer and Philanthropy team to create donor-centered content in support of campaign, major gifts, annual giving, and stewardship efforts
• Conceive, create and produce  feature stories, short-form impact pieces, blurbs, talking points, proposals, videos and digital assets tailored to donor and affinity groups
• Translate campaign initiatives, institutional priorities, and constituent stories into clear, compelling narratives
• Conduct interviews with faculty, students, alumni, parents, and donors to surface authentic stories of impact
• Develop constituent and donor profile stories (alumni, parents, and supporters) for use across written, visual, and multimedia formats

Key Function #2 - Design & Asset Creation: Produce timely, on-brand visual, video, and written assets that support Development needs and enable quick execution in a fast-paced campaign environment.

• Produce basic design assets to support Development needs, including one-pagers, campaign collateral, invitations, presentations, videos,  and digital graphics
• Adapt content for print and digital use while adhering to established brand standards
• Coordinate with Marketing/Communications to ensure alignment without duplicating efforts
• Create and adapt visual storytelling assets including photography selection, basic video content, and graphic treatments to complement written donor and constituent stories

Key Function #3 - Collaboration & Internal Partnership: Serve as a trusted content partner within Development while collaborating closely with Marketing and Communications to ensure alignment and effective use of stories and assets.

• Work closely with Philanthropy and Engagement teams to support engagement, cultivation, solicitation, and stewardship strategies
• Collaborate with Marketing/Communications to share content, insights, and assets as appropriate
• Serve as a Development-facing content partner, helping ensure stories and information gathered are effectively utilized to move fundraising goals forward
• Partner closely with the Communications Coordinator to ensure timely delivery of Development content across email, print, video, and audio channels (including podcasts), in alignment with campaign priorities
• Coordinate content timelines, drafts, and approvals to support efficient production and distribution

Preference will be given to candidates who demonstrate:

• Ability to create, produce, and write for donor and fundraising audiences 
• Aptitude for learning new software and systems
• Collaborative, service-oriented mindset with a clear understanding of internal roles and boundaries
• Time-management skills and multitasking ability
• Ability to listen well, synthesize information, and translate it into compelling donor-facing content

Requirements

• Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field;
• 3–5 years of professional writing or content creation experience, preferably in fundraising, education, or mission-driven organizations;
• Skills in video and digital creation and production preferred;
• Working knowledge and proficiency in basic design tools e.g., Adobe Suite (InDesign, Illustrator, Photoshop, Premiere Pro), Canva, Instagram Edits and CapCut;
• Strong project management skills and ability to manage multiple deadlines;
• Experience supporting capital or comprehensive campaigns or working with independent schools, higher education, or nonprofit advancement preferred;
• Excellent written and verbal communication skills;
• Deep understanding of, support for, and desire to live out McCallie’s mission for the good of McCallie boys - including both the school’s Christian foundation and its commitment to the ideals of honor, truth, and duty.