DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.
Summary
The BD Writer & Content Strategist is responsible for translating the firm’s brand strategy to the content used to promote the firm and its practices and sectors. This role is instrumental in helping the firm authentically articulate its capabilities and differentiators in way that smartly reflects the firm’s market position through client-centric content that facilitates business development and best positions the firm to win work. This person will be responsible for writing and developing business development-related content, maintaining the firm's standards for voice and style for Word and PowerPoint capabilities content used in pitches and proposals, slipsheets and brochures, and website copy. They will also oversee the firm's content library and train business development and marketing colleagues on the firm's business development best practices approaches and content standards.
Location
This position can sit in our Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Northern Virginia, Philadelphia, Phoenix, Raleigh, San Diego, Seattle, Short Hills, Washington DC, or Wilmington office and offers a hybrid work schedule.
Responsibilities
Develop content that elevates our brand describing various firm, practice and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, case studies, and website copy.
Leverage copy and key messaging survey input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm’s brand.
Collaborate with the Pitch & Proposal team to be sure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work.
Work with the Communications team, who ultimately will be responsible for the firm’s brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm’s brand story.
Leverage strong PowerPoint skills to integrate words and graphics into strong stories for business development purposes.
Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral.
Influence key stakeholders and peers on best practice content development.
Guide managers on best practice content development.
Manage and help develop a system to maintain content and ensure it is kept up to date and is consistent, leveraging tools and resources to facilitate content management to include SharePoint online automated workflow tools (technology), to-be-developed rules and controls (process), the marketing and communications teams and other staff throughout the firm (people) for subject matter expertise.
Continually apply creativity to writing client centric copy.
Comfortably apply the firm’s brand playbook, style and voice guidelines when writing content.
Desired Skills
Self-starter and leader with accomplished critical thinking skills and a thorough understanding of the role value propositions play in a sophisticated global law firm. Requires strong collaboration across Business Development and Marketing and Communications teams to transform content into best practice that reflects the firm’s brand and each area’s strengths across a spectrum of content assets. Strong writing skills with ability to combine copy writing with design to best convey a message. Good understanding of brand strategy and how they apply to master messaging frameworks and translate to content. PowerPoint design skills and design aesthetic. Ability to multi-task and thrive in a fast-paced environment. Strong communication skills. Proficiency with MS Word/Excel/PowerPoint.
Minimum Education
Bachelors degree in Marketing communications, business or related field.
Preferred Education
Masters Degree in Business Administration.
Certificates
JD a plus.
Minimum Years of Experience
8 years’ Experience in Marketing/business development experience in a professional services environment preferably within a large, global law firm.
Essential Job Expectations
While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:
Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
Provide timely, accurate, and quality work product.
Successfully meet deadlines, expectations, and perform work duties as required.
Foster positive work relationships.
Comply with all firm policies and practices.
Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
Ability to work under pressure and manage competing demands in a fast-paced environment.
Perform all other duties, tasks or projects as assigned.
Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands
Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Work Environment
The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.
Disclaimer
The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.
Application Process
Applicants must apply directly online instead of sending application materials via email.
Accommodation
Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.
Agency applications will not be considered.
No immigration sponsorship is available for this position.
The firm’s expected hiring range for this position is $153,667 - $223,005 per year depending on the candidate’s geographic market location.
The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).
#LI-FG1
#LI-Hybrid
DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.