Content Director
IntegrityContent Director
Decatur, IL
This Content Director role supports three insurance organizations within the Integrity Marketing Group family:
New Horizons Insurance Marketing is a senior market Field Marketing Organization (FMO) that supports independent insurance agents specializing in the senior market. We provide service, marketing, training, and technology to help agents sell more business and serve more clients effectively. New Horizons operates B2B, creating content that educates and empowers insurance agents so they can focus on what they do best: selling policies.
Sams/Hockaday & Associates is our local insurance agency (in Decatur, IL) serving consumers over the age of 65 in surrounding areas. Operating B2C, Sams Hockaday helps those retirees navigate Medicare, retirement planning, and related insurance products.
Senior Allies is our national insurance agency that serves consumers across the country. The mission is the same as Sams/Hockaday – it’s just the service area that is different. Also operating B2C, Senior Allies reaches seniors nationwide with educational content and insurance solutions designed specifically for the 65+ market.
Job Summary
You'll be the main writer for all three companies. That means you need to write for two very different audiences:
Insurance agents who need to stay informed about products, compliance, and sales strategies (B2B)
Seniors age 65+ who need clear, simple explanations about Medicare and insurance options (B2C)
The core skill we need? Strong technical writing. You need to take complicated insurance and Medicare topics and translate them into plain English that anyone can understand. For our senior audience, we want to make Medicare easy and simple. For our agent audience, we want to empower them with resources they can actually use—whether that's marketing materials, product updates, or insights about market changes.
Almost everything we do is online, so having some basic SEO knowledge would be helpful.
What You’ll Do:
Content Planning & Strategy
Manage content calendars for all three brands
Research keywords and plan content that drives organic traffic and leads
Track what's working and adjust the strategy accordingly
Writing (This Is Most of the Job)
Write a weekly in-depth blog post for New Horizons (agents)
Oversee bi-weekly blog posts for Sams/Hockaday (consumers)—a freelancer helps with these
Write monthly blog posts for Senior Allies (consumers)
Create educational content, how-to guides, and training resources
Write email newsletters weekly for New Horizons, bi-weekly for Sams/Hockaday, monthly for Senior Allies
Handle announcement emails as needed for New Horizons (new products, carrier updates, webinars, etc.)
Update website content—new product pages, carrier pages, announcements
Create lead magnets like downloadable guides and checklists
Write social media posts and promotional copy
Ghostwrite for company leadership when needed
Optimize everything for SEO whenever possible (more important on the B2C side as there is more competition for the topics we write about there)
Website & Digital Management
Update websites with new content, quarterly incentives, and annual Medicare changes
Make sure all content is SEO-optimized and user-friendly
Respond to blog comments
Events & Webinars
Create event listings and promotional materials
Write copy for seminar marketing
Promote webinars and training sessions
Compliance
Maintain HPMS certification to submit materials to CMS
Ensure all content meets Medicare marketing regulations
Stay current on compliance requirements and answer agent questions about compliance
Who We’re Looking For
The ideal person for this role would have a degree in English, journalism, or a related field. Any kind of online writing experience would be great, and a background in SEO or digital marketing would be very helpful. We use the following tools: Webflow, GoHighLevel, HubSpot, Slack, and Monday. Any knowledge about the insurance industry would also be helpful.
You do not need to be a SME to succeed in this role – there are plenty of experts here that you can interview and speak with to write the content, and the longer you do this, the less help you’ll need as you learn the ins and outs of the senior insurance market.
Beyond the technical skills, you need to be self-motivated and able to work independently. You're detail-oriented and organized enough to juggle multiple brands and deadlines.
You genuinely care about creating helpful content that serves people—whether that's an agent trying to grow their business or a senior trying to understand their Medicare options. You're empathetic and patient when writing for senior audiences, and you can easily shift between a professional B2B tone and a friendly, accessible B2C tone.
Most importantly, you can take complex topics and explain them in a way that anyone can understand.
Benefits Available
Medical/Dental/Vision Insurance
401(k) Retirement Plan
Paid Holidays
PTO
Community Service PTO
FSA/HSA
Life Insurance
Short-Term and Long-Term Disability
About Integrity
Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.