Content Manager

Are you the kind of person who gets excited about exploding a brand’s presence across social platforms like YouTube, Instagram, and TikTok?

At PropertyRadar, we are on a mission to provide small businesses with better access to the opportunities found in public records. We’ve been doing it for real estate investors, Realtors, mortgage brokers, home service companies, and others since 2007. We are broadening our customer base and looking to scale significantly.

We’re looking for a Content Manager who thrives at the intersection of creativity and execution - someone who loves building momentum, growing audiences, and making high-quality content impossible to ignore. If you're passionate about short-form content, live for figuring out algorithm wins, and know how to turn a social campaign into a viral movement - keep reading.

In this role, you’ll report directly to our Director of Content - a proven content strategist who’s scaled pages, built viral series, and knows exactly what it takes to grow the right way.

This isn’t just a posting job. You’ll own the systems that bring the PropertyRadar brand to life online - ensuring every clip, caption, and piece of content is not only on-brand but built to perform.

From managing publishing calendars to clipping high-impact videos, shooting content, engaging with our community, and writing in a voice that resonates - you’ll help us show up daily and stand out across every major platform.

This is a role for a creative professional who’s obsessed with growth and performance but also structured, accountable, and deeply organized. If you're someone who writes exceptionally well, loves capturing viral moments, and thrives when executing big ideas with precision, this could be the perfect fit.

About You

• Excellent writing skills - you enjoy writing, and you're great at it.
• The ability to nail brand voice and tone - and apply it consistently across platforms.
• A passion for social media, content creation, and audience growth.
• A passion for helping small businesses grow.
• A proactive, detail-oriented mindset. You love systems, structure, and getting things done.
• Experience editing short-form video (Premiere Pro (preferred), DaVinci Resolve or Capcut).
• Strong understanding of what content performs well on which social platform - and the curiosity to always keep learning.
• A creative mind paired with professional follow-through - you love thinking big but are just as focused on executing the details.
• Hands-on videography experience - from scripting and storyboarding to shooting and delivering polished social-first content, with clear examples of content that performed well or drove audience growth.

Things You’ll Do

Publishing & Coordination

• Execute consistent, daily publishing across YouTube Shorts, TikTok, Instagram, LinkedIn, Facebook, Threads, and X.
• Own the social calendar inside HubSpot - ensuring timelines are clear, assets are organized, and nothing slips through the cracks.
• Upload and format content for every platform with the right copy or description, CTAs, thumbnails, tags, hashtags and descriptions.

Short-Form Video Creation

• Clip and edit engaging short-form videos from long-form recordings like interviews, podcasts, and man-on-the-street segments.
• Script, shoot, and produce original short-form content specifically designed for social platforms - with a proven ability to capture attention, drive engagement, and deliver measurable growth.
• Title, caption, and package videos - including designing custom on brand thumbnails - for maximum visibility and engagement across platforms.
• Distribute clips to podcast guests and partners with tailored reposting instructions.

Audience Engagement & Community Management

• Facilitate the buildout and management of community platforms like Reddit and Quora - creating spaces that support our users, encourage discussion, and grow an engaged audience beyond social media.
• Respond to comments and DMs with on-brand, clever, and fun responses.
• Execute daily outreach strategies to grow our audience: DMs, follows, likes, and comments that build real relationships.
• Track and share user-generated content, shoutouts, and brand mentions for amplification.
• Approach each account like it’s truly your own - using it daily with genuine interest, creativity, and care to grow and engage our audience authentically.

Go To Market Support

• Help translate product marketing initiatives into platform-specific content - tailoring messaging for key audiences like real estate investors, agents, mortgage brokers, and service pros.
• Support launches and campaigns by building out relevant content aligned with brand and segment strategy.

Performance Monitoring & Trends

• Track and report on content performance across all platforms - including views, engagement rates, reach, and growth trends.
• Identify platform shifts, emerging formats, or trends worth testing or remixing.
• Maintain high creative standards and ensure everything published reflects our brand’s tone and messaging.
• Share insights with the broader marketing team to support A/B testing, creative optimization, and platform prioritization.

Requirements

• 2–5 years of experience in content management, social media management, or a similar execution-focused creative role.
• Proven ability to edit short-form video content - must be proficient in Adobe Premiere Pro or similar.
• Hands-on videography experience - from scripting and storyboarding to shooting and delivering polished social-first content. Must demonstrate clear examples of content that performed well or drove audience growth.
• Experience leveraging generative AI to optimize and streamline daily workflows.
• Strong understanding of at least one major social media algorithm (e.g. TikTok, YouTube Shorts, Instagram Reels) with a demonstrated ability to adapt and learn others quickly.
• Excellent writing skills and a clear ability to write captions, titles, and descriptions that match brand voice and drive engagement.
• Experience publishing across major platforms: YouTube, TikTok, Instagram, LinkedIn, Facebook, Threads, X, Reddit, Quora and Brand Blog.
• Hands-on experience with platform-native analytics dashboards and HubSpot reporting tools.
• Ability to design clean, compelling graphics for thumbnails and posts on YouTube, Instagram, and TikTok using tools like Adobe Photoshop, Canva, or similar.
• Highly organized and detail-oriented - capable of managing publishing calendars, deadlines, and cross-platform content workflows.
• Comfortable working in Slack and the Microsoft Office Suite.
• Must submit writing samples and-or a portfolio that demonstrates your voice, editing ability, and creative judgment when crafting copy.

Nice to Have

• Experience in real estate, mortgage, or real estate investing industries.
• Familiarity with Adobe Creative Cloud tools beyond Premiere (e.g. After Effects, Photoshop, Illustrator).
• Experience designing high-performing thumbnails and visual assets optimized for CTR and engagement.
• Prior experience growing or managing community platforms like Discord or Skool.
• Basic motion graphics knowledge or an interest in learning animation and advanced video techniques.
• Familiarity with A-B testing in organic content (thumbnails, captions, timing).
• Experience working directly under a senior content strategist or marketing director in a high-growth environment.
• Past success managing or growing a personal brand, creator account, or online community.

PropertyRadar Perks & Benefits

• Place-based but remote-friendly
• Flex-time off & holidays
• Remote (U.S. only): Applicants must currently live in the United States to be considered for this position
• Competitive medical, dental, vision, and 401K benefits
• Collaborative, get-things-done culture that values both hard work and outdoor fun

PropertyRadar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.