Content Manager

We’re Cubby Beds 👋

A fast-growing and high-impact startup that makes smart beds for people with cognitive conditions like Epilepsy, Cerebral Palsy, Dementia, and Autism. Our mission is to improve the lives of special needs kids and their families through our innovative products and go-to-market strategies. Since launch, we’ve changed the lives of thousands of families, been insurance-covered in all 50 states, achieved profitability, and are building a growing team in our Denver HQ.

The next stage of the business is all about scaling our team, product, systems, and customer journey to help thousands more families get the safe sleep they deserve.

This is where you come in

When you join Cubby, you’re joining a team of creators, builders, and advocates who are reshaping the experience for special needs families by making it easier to access life-changing products. As we continue to grow, we’re seeking a seasoned content manager to help elevate our brand and create consistent, engaging, and emotionally resonant content across the entire customer journey.

As Content Manager, you will report to the Director of Marketing and serve as the steward of Cubby’s voice, helping families, clinicians, health insurance professionals, medical equipment suppliers, and internal teams navigate complex information with clarity, empathy, and confidence.

You will lead the charge in crafting and distributing content that is not only clear and empathetic, but also deeply functional. Your work will be designed to educate, activate, onboard, and delight our customers. You will own Cubby’s content library, guide storytelling across email flows, help centers, clinician portals, sales materials, and bring visual polish and operational rigor to every touchpoint.

You will collaborate closely with Product, Customer Care, and Business Development to uncover content needs, align messaging across teams, and drive initiatives that boost clarity, conversion, and trust at every stage of the journey.

As a culture add, you bring a thoughtful, proactive, and organized approach to content, balancing creativity with precision. You operate with excellence, delivering high-impact work while building scalable systems that help Cubby serve thousands more families.

Here’s what you’ll be doing

• Develop and execute a comprehensive content strategy tailored to each stage of the customer journey for our four key audiences: families, clinicians, medical equipment suppliers (distribution partners) and health insurance professionals.

• Write clear, empathetic, and effective copy for digital assets including email sequences, help centers, customer portals, and landing pages.

• Design of engaging visual content such as infographics, slide decks, training resources, printed materials, and more.

• Create and manage educational and activation flows for both families and clinicians, working closely with Product, Customer Care and Business Development teams.

• Produce lead magnets, email nurture sequences, and post-purchase comms that drive engagement.

• Develop internal-facing documentation to help Care and Support teams clearly communicate Cubby’s value.

• Manage and continuously improve Cubby’s content systems and libraries.

• Leverage performance metrics to guide content decisions and iterate based on feedback and data.

• Establish scalable content processes and editorial standards to ensure excellence and consistency.

Here’s what we’re looking for

Must-Haves:

• 5–8+ years of experience in content strategy or content management, ideally in high-growth startup environments.

• Strong copywriting/design portfolio across a mix of formats (web, email, onboarding, documentation, etc.).

• Visual design skills (Figma, Canva, Adobe Photoshop or similar tools) with an eye for clarity and emotional resonance.

• Highly organized and detail-oriented—can juggle multiple content needs across teams without missing a beat.

• Excellent communicator, both written and verbal, with a collaborative spirit.

• Empathy for parents, caregivers, and clinicians navigating complex emotional and medical journeys.

Preferred:

• Experience working with or creating content for healthcare or medical device audiences.

• Experience supporting retention, activation, or onboarding initiatives in a product-led or service-driven company.

• Basic video editing or animation skills are a plus.

• Familiarity with marketing automation tools and help desk platforms (e.g. Hubspot, Zendesk, Intercom).

Benefits & Perks ✨

• Compensation: $115-135k hiring range - Cubby offers an exciting OTE (On-Target Earnings) program to motivate and celebrate collective success in achieving company goals. The total cash compensation range listed above is inclusive of base pay & target variable pay. The target variable pay for this role is 10% of the base salary.

• Stock Options – Equity Ownership

• Health, Dental, and Vision Insurance

• Unlimited PTO & Sick/Wellness Hours

• 12 Paid Holidays + 1 Volunteer Day

• 401k with Company Match

• Hybrid Work Model: Mon–Wed in-office, Thurs–Fri optional remote

• Tech & WFH Setup: Mac, standing desk, accessories + WFH stipend

• Paid Parking

• Annual Staff Retreat

• Stocked Kitchen + Team Lunches at Denver HQ

• Career growth opportunities in a mission-driven startup

If you’re excited to build meaningful content that directly impacts the lives of special needs families and want to grow in a startup where your work truly matters - we want to meet you. Interested? Apply now!

• As part of the application process, we request a short introductory video to get to know candidates beyond their resumes and fairly evaluate important communication and presentation skills. We understand video submissions may not be possible for everyone—if that’s the case, please reach out to recruiting@cubbybeds.com for alternative options. Effective communication is essential for this role, and we’ll gladly consider reasonable accommodations. By submitting your application, you acknowledge these terms.

Cubby Beds is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Cubby Beds is also committed to compliance with all fair employment practices regarding citizenship and immigration status. For data removal requests, visit https://cubbybeds.teamtailor.com/ under “Data & privacy” at the bottom of the page.

This position will remain open until filled.