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Content Manager, Senior

Blue Shield of California
Full-time
On-site
Oakland, California, United States
Content Strategy Roles
Description

Your Role

 

The Digital Content Publishing team is accountable for the content tools roadmap (Adobe Experience Manager), content publishing, optimizing organic search and site search results, and growing the engagement content strategy using Adobe Target. The Content Manager, Senior will report to the Sr. Manager of the Digital Content Publishing Team. In this role you will work collaboratively with content development partners such as UX, creative services, brand and IT to connect all aspects of content development with the goal of upholding quality & compliance.



Responsibilities

Your Work

 

In this role, you will:

  • Advocate for usability of Blue Shield’s websites from the content perspective, including site architecture, usability, findability, labeling, editorial voice, brand and user-centered content strategy, & SEO best practices

  • Work closely with content strategists, interaction designers, visual designers, and business stakeholders to create and manage compelling, usable web sites, sections and pages

  • Have a strong understanding of best-practice web usability, findability, and site management, and have experience applying SEO principles for content findability

  • Construct and edit compelling UI and substantive web copy to help users understand and complete tasks and convey complex health insurance product and service information in a way that is easy to understand and act upon

  • Demonstrate fluency in content management systems (CMS), with skills in CMS operation and management of content on large, complex websites



Qualifications

Your Knowledge and Experience

 

  • Requires a college degree or equivalent experience

  • Requires at least 5 years of prior relevant experience, including at least 3 years in web content publishing

  • Requires strong knowledge of marketing principles and practices including product promotion, placement and pricing techniques

  • Requires detailed knowledge of health plans and insurance products, services and their financial drivers

  • Requires experience with SEO and web writing

  • Requires experience with Adobe Experience Manager content authoring

  • Experience with Adobe Target preferred, but not required

  • Ability to independently develop, implement and evaluate creative marketing plans

  • Software skills: Adobe Experience Manager, Workfront, and Jira

  • Knowledge of and ability to participate with UX/UI and UX Content Design Teams



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