Content Marketing Director

About the Job

The Content Marketing Director will play a pivotal role in developing content for Julie Vos. In this dynamic role, you will be responsible for creating on-brand content appropriate for the channel, ensuring the brand’s editorial standards and voice remain consistent across all touch-points, enhance brand awareness, and drive sales. We’re looking for a creative and strategic thinker with a deep understanding of brand marketing across the customer journey. This role involves leadership responsibilities, collaborating closely with senior leaders in the marketing team and oversees a Staff Copywriter.

What You’ll Do

Editorial Oversight & Copy Direction:

• Brainstorm, write, develop, edit, and proofread content across all marketing materials including website content, emails, SMS, social media posts, advertising, catalogs, and B2B materials.
• Uphold and advance the Julie Vos editorial style guide, ensuring all content consistently reflects the brand’s voice and tone across all channels.
• Provide clear copy direction to members of content marketing team.

Content Planning and Execution:

• Lead content development for core business campaigns and new initiatives, from planning through execution, ensuring cohesive content across all channels aligned with the Marketing calendar.
• Develop editorial calendars for marketing efforts including email, SMS, and social media, ensuring content briefs provide clear direction for Art Directors, Graphic Designers, and the Staff Copywriter.
• Monitor and report on content performance, partnering with the eCommerce team to optimize future content based on data and insights.

Content Creation:

• Develop fully realized on-brand concepts from inception to execution, delivering editorial direction, conducting research, pulling swipe/examples to support creative vision.
• Oversee day-to-day content creation, providing guidance and constructive feedback to direct reports and the broader creative team to ensure best-in-class content.
• Craft innovative commerce-driven content and product narratives that resonate with our target audience and drive demand.

Team Leadership:

• Lead, mentor, and inspire the content team and broader marketing team, fostering a collaborative, positive, and results-driven environment.
• Guide brainstorming sessions to produce innovative and impactful content that differentiates the Julie Vos brand.

Who You Are

• Deep experience within a commerce-driven luxury brand environment.
• Strong knowledge of editorial, brand and direct marketing.
• Proven experience leading teams and influencing creative direction cross-functionally to achieve project goals.
• Exceptional visual layout, written and verbal communication skills.
• Creative excellence with a keen eye for detail in both visual and verbal brand expression.
• Ability to channel and maintain an on-brand aesthetic, with a nuanced understanding of a brand’s look and feel.
• Positive attitude and adaptability to change, feedback, and approvals.

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional pieces and experiences Julie Vos is renowned for. Our dynamic teams have incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.