Content Marketing Manager
Perforce
Full-time
On-site
Minneapolis, Minnesota, United States
Content Marketing Roles
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Position Summary:
Perforce Software is seeking a strategic, creative, and results-driven Content Marketing Manager to lead content marketing efforts for the Puppet product line. In this role, you'll own the full content lifecycle – from strategy and planning to execution and optimization – creating high-performing content that drives awareness, engagement, and pipeline growth.
Working closely with Product Marketing, Demand Generation, DevRel, and other cross-functional partners, you will define and execute a content roadmap aligned to business goals and buyer journeys. This is a high-impact role requiring strong editorial skills, a deep understanding of SEO, and the ability to craft compelling content that resonates with technical and business audiences alike.
Responsibilities
- Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
- Create high-quality, engaging content across formats, including: web pages, email campaigns, social posts, eBooks, blogs, videos, ABM campaigns, event assets, press releases, case studies, and sales collateral.
- Apply SEO best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic.
- Collaborate with product experts to generate thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
- Develop content plan to support integrated marketing campaigns.
- Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
- Manage external agency relationships; provide clear briefs and editorial direction to ensure content aligns with strategy.
- Leverage Jasper AI and other tools to scale content production without sacrificing quality.
- Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
- Measure content performance and use insights to refine strategies for continuous improvement.
Requirements:
- Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
- 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
- Proven ability to craft compelling narratives that engage technical and executive audiences.
- Strong understanding and hands-on experience with modern SEO strategies and tools.
- Excellent writing, editing, and verbal communication skills.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Ability to turn complex technical topics into clear, engaging, and persuasive content.
- Comfortable working in a fast-paced environment with cross-functional teams.
- Positive, collaborative attitude with openness to feedback.
$68,200 - $96,325 a year
Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.
Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.
If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!
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