Content Marketing Specialist

POSITION TITLE: Content Marketing Specialist 

DEPARTMENT: Marketing

CLASSIFICATION: Exempt 

APPROVED BY: CEO

WAGE GRADE: 10

SALARY RANGE: $55,735.68 - $69,669.60

REPORTING RELATIONSHIPS

POSITION REPORTS TO: VP Marketing

POSITIONS SUPERVISED: None

POSITION PURPOSE

We are seeking a creative and strategic Content Marketing Specialist with a focus on social media and video to enhance our brand presence and member engagement. This role is responsible for developing and executing content strategies across social media and digital platforms, while producing engaging multimedia content that supports product and service promotion, financial education, and community outreach. The ideal candidate is a versatile and skilled storyteller who can manage content planning, creation, and performance analysis, all while ensuring alignment with brand guidelines and regulatory standards. This position works closely with internal teams across departments to ensure messaging is consistent, accurate, and aligned with organizational goals. 

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Develop and manage a comprehensive social media strategy that enhances brand awareness, deepens community engagement, and promotes credit union products and services.
• Create and publish original multimedia content (including copy, photos, graphics, and video) for platforms such as Instagram, Facebook, LinkedIn, TikTok, and emerging digital channels.
• Foster an active and responsive online presence by engaging with members and followers through comments, messages, and community interactions.
• Collaborate with internal teams and external vendors to plan and produce educational, promotional, and community-focused content that supports key campaigns and initiatives.
• Lead the ideation, scripting, and production of short-form and long-form videos for use across social media, websites, and other marketing channels.
• Track performance metrics and KPIs to evaluate content effectiveness and continuously optimize based on data, industry trends, and platform best practices.
• Ensure all content adheres to brand guidelines, compliance standards, and regulatory requirements relevant to the financial services industry.
• Contribute to broader content marketing efforts by supporting blog posts, email marketing, digital advertising, and cross-channel campaigns as needed.
• Perform other related duties as assigned to support the success of the Marketing department and the credit union’s mission.

PERFORMANCE MEASUREMENTS

• Content marketing functions are well coordinated and support organizational objectives.
• Content marketing programs are appropriate, effective, and reviewed regularly.
• Content marketing research is valid, reliable, and a useful tool for management.
• Service and product needs of current and prospective members are identified and met. 
• Good working relationships exist with area personnel. Assistance and training is provided as needed.
• Professional and effective content marketing campaigns are maintained.
• Management is appropriately informed of area activities and any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
• Good working relationships, DEI and collaborative initiatives exist with credit union personnel.

QUALIFICATIONS

EDUCATION/CERTIFICATION: 

• Bachelor’s degree in marketing, communications, advertising, journalism, or equivalent experience.

REQUIRED KNOWLEDGE: 

• Knowledge of credit union products and services. 
• Knowledge of social media and video platforms. 
• Understanding of sales and promotion techniques.
• Familiarity with local marketing vendors.

EXPERIENCE REQUIRED:

• Minimum of three years of experience in marketing, content marketing, social media marketing, digital marking, or advertising. 

SKILLS/ABILITIES: 

• Strong interpersonal skills.
• Strong writing skills.
• Strong organizational skills.
• Ability to manage multiple projects at a given time.
• Excellent organizational and analytical abilities.
• Excellent software and technical troubleshooting skills.
• Ability to operate computer applications.
• Familiarity with project management software.
• Ability to use social media management tools.
• Ability to use video editing software.
• Ability to use graphic design tools and supplies. 

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

FINGER DEXTERITY: 

• Using primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.

TALKING: 

• Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

AVERAGE HEARING:  

• Able to hear average or normal conversations and receive ordinary information.

REPETITIVE MOTIONS:  

• Movements frequently and regularly required using the wrists, hands, and/or fingers.

FINE VISUAL ABILITIES:  

• Fine visual acuity with the ability to inspect closely or to assemble small parts. 

PHYSICAL STRENGTH:  

• Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.)

WORKING CONDITIONS

NONE: No hazardous or significantly unpleasant conditions (Such as in a typical office.)

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

REASONING ABILITY:  

• Ability to deal with a variety of variables under only limited standardization.  
• Able to interpret various instructions.

MATHEMATICS ABILITY:  

• Ability to compute discount, interest, profit, and loss; commission markup and selling price; ratio and proportion and percentage.  
• Able to perform very simple algebra.

LANGUAGE ABILITY:  

• Ability to read a variety of books, magazines, instruction manuals, atlases, and encyclopedias.  
• Ability to prepare memos, reports, and essays using proper punctuation, spelling, and grammar.   
• Ability to communicate distinctly with appropriate pauses and emphasis; correct punctuation (or sign equivalent), and variation in word order; using present, perfect, and future tenses.

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.