Content Strategist

About Pearson Studio 

Pearson’s Studio is the in-house creative engine powering Pearson’s global brand. We bring ideas to life—connecting creativity, strategy, and execution to build one unified Pearson brand experience across every touchpoint. The Studio operates as a center of excellence—partnering with Pearson’s business units worldwide to deliver world-class creative, marketing, and brand expression.

About the Role 

The Content Strategist defines how Pearson’s stories take shape—building the frameworks, narratives, and content systems that connect our brand to audiences across platforms. You’ll work at the intersection of brand, storytelling, and experience design, helping teams plan, structure, and optimize content that’s clear, consistent, and meaningful. 

You’ll partner closely with copywriters, designers, marketers, and product teams to ensure every piece of content serves a purpose—aligned to both business goals and the learner experience. This role is equal parts strategic thinker, editorial architect, and creative collaborator. 

Key Responsibilities 

Strategy & Planning 

• Develop content strategies that align creative ideas with business and audience goals. 

• Define content pillars, messaging frameworks, and narrative hierarchies across campaigns and experiences. 

• Partner with business units to map user journeys and ensure content supports each stage of engagement. 

• Audit and analyze existing content to identify opportunities for clarity, consistency, and impact. 

Collaboration & Creation 

• Work closely with the Studio Copywriter and Creative teams to bring content strategies to life across channels. 

• Translate complex information into structured, accessible, and on-brand narratives and content outlines. 

• Partner with SEO teams to ensure content finds its way to audiences as search landscape shifts. 

• Collaborate within The Studio, as well as Marketing, Product, and UX teams to ensure unified storytelling across web, digital, and campaign experiences. 

• Build and maintain content guidelines, playbooks, and editorial tools that scale across Pearson

About You 

You’re a natural storyteller who thinks about systems. You understand how words, design, and structure work together to create meaningful experiences. You’re strategic by nature — just as comfortable auditing a site map as you are crafting a campaign narrative — and you thrive on collaboration. 

Qualifications 

7+ years of experience in content strategy, editorial strategy, or UX/content design. 

• Strong understanding of content architecture, taxonomy, and information design. 

• Proven ability to collaborate with creative, marketing, and product teams in large organizations. 

• Excellent writing and editing skills with sharp attention to clarity, flow, and consistency. 

• Demonstrable background optimizing content for search 

• Experience with digital content tools and systems (Figma, etc.). 

• Bonus: background in education, brand storytelling, or UX research, technology, or purpose-driven brands. 

Why You’ll Love This Role 

You’ll help shape the narrative foundation of Pearson’s global brand — defining how stories connect, scale, and inspire. As part of The Studio, you’ll bridge strategy and creativity to ensure our content doesn’t just inform but truly resonates.