Content Strategist

Description

The Content Strategist will lead content strategy, recipe development, SEO optimization (including AI-driven search strategies), and the creation of educational, engaging content that drives traffic, discovery, and conversion across Dan-O’s owned and priority channels.

This team member blends creativity with analytics: part content strategist, part culinary enthusiast, part SEO optimizer. In this role, you will develop smart content frameworks, optimize for traditional and generative AI search, manage smart landing pages, and create content that grows owned traffic, boosts category authority, and enhances our brand footprint across digital ecosystems.

Requirements

Key Responsibilities

Content Strategy & Development

• Own the content strategy for Dan-O’s owned channels, including blog, site landing pages, recipe hubs and educational content
• Plan and develop content calendars tied to business moments, category trends, and seasonal opportunities
• Write, edit and produce high-quality content that aligns with brand voice, SEO frameworks and consumer education needs.
• Build smart, scalable content systems that support social, marketplace and performance marketing teams.

Recipe Development

• Create recipes using Dan-O’s products, from ideation to testing to final production.
• Translate recipe content into multi-format assets (blog, site pages, SEO pages, UGC briefs, social adaptations)
• Collaborate with Creative and Social teams to capture photo/video content that enhances recipe storytelling

SEO, GEO & AI Search Optimization

• Own SEO strategy for all written content, including keyword search, AI SEO optimization, structured data, and ongoing ranking improvements
• Optimize content for generative AI search (GEO) to ensure Dan-O’s content is favored in AI-powered discovery experiences
• Implement best practices for metadata, on-page optimization, schema markup, and content structure
• Analyze and report on organic performance, rankings, and traffic trends

Smart Landing Pages & Growth Content

• Develop high-performing landing pages designed to drive education, traffic, and conversion across priority initiatives
• Partner with e-commerce and media teams to build content aligned to category growth, product launches and funnel needs
• Collaborate to optimize page performance through testing and iterative movement.

Cross-Functional Collaboration

• Work with Social, Creative, and Paid teams to ensure content strategies integrate into cross-channel campaigns
• Partner with Marketplace teams to create content supporting Amazon, Walmart, and emerging channels (e.g., SEO-driven pages for category penetration).
• Coordinate with Product and Brand teams to ensure messaging consistency and flavor education across content formats

Qualifications:

• 3-6 years of experience in content strategy, content marketing, SEO, recipe development or digital editorial roles
• Strong writing and editing skills with experience producing content for digital audiences
• Deep knowledge of SEO best practices, AI SEO/GEO optimization, keyword research and content analytics
• Experience building content strategies that support traffic growth, funnel performance, and brand education
• Highly organized with strong project management skills and the ability to manage multiple content workflows
• Comfortable collaborating across teams in a fast-moving, entrepreneurial environment

Success Looks Like:

• Growth in organic traffic, search rankings and AI visibility
• A robust, scalable recipe and educational content library that supports cross-channel initiatives
• High-performing, SEO-optimized landing pages driving measurable traffic and engagement
• Strong collaboration with Social, Marketplace, and Paid teams to fuel content-driven growth
• Clear reporting and consistent ROI and traffic quality