Content Strategist
Family Inceptions
Full-time
Remote friendly (Suwanee, Georgia, United States)
United States
Location: Atlanta, GA
Type: Full-time | Hybrid
About the Role
We are a multi-brand organization in family building and women’s health, and we are hiring a Content Strategist to own and lead content across our brand ecosystem.
This role is for a strong writer and editor who understands strategy, not just output. You will plan the editorial calendar, shape brand voice, apply SEO best practices, and produce clear, educational content that attracts qualified audiences and drives meaningful engagement. Your work will support growth both locally in Atlanta and nationally.
You will collaborate closely with marketing, design, and leadership, with support from a social media manager and graphic designer.
What You’ll Do
What We’re Looking For
Tools & Environment
Compensation & Benefits
Work Location
This is a hybrid role based in Atlanta, GA. Candidates must be local. Occasional travel may be required.
Type: Full-time | Hybrid
About the Role
We are a multi-brand organization in family building and women’s health, and we are hiring a Content Strategist to own and lead content across our brand ecosystem.
This role is for a strong writer and editor who understands strategy, not just output. You will plan the editorial calendar, shape brand voice, apply SEO best practices, and produce clear, educational content that attracts qualified audiences and drives meaningful engagement. Your work will support growth both locally in Atlanta and nationally.
You will collaborate closely with marketing, design, and leadership, with support from a social media manager and graphic designer.
What You’ll Do
- Own content strategy across multiple brands under one umbrella
- Plan and manage the editorial calendar across web, blog, email, social, podcast, and video
- Write and edit high-quality content for websites, landing pages, blogs, email campaigns, and scripts
- Create SEO-driven content briefs including keywords, search intent, and internal linking guidance
- Partner with design and growth teams on landing pages and conversion-focused content
- Maintain consistent brand voice and messaging across all channels
- Track and report on performance using analytics, including traffic, rankings, and conversions
- Improve and refine existing content based on performance data and audience behavior
What We’re Looking For
- Proven experience as a Content Strategist or Senior Copywriter managing multi-channel content
- Strong portfolio demonstrating clear, educational, and well-structured writing
- Solid understanding of SEO fundamentals, on-page optimization, and content measurement
- Experience using Google Analytics 4, Google Search Console, and a modern CMS
- Organized, detail-oriented, and comfortable managing multiple priorities
- Strong writing skills that do not rely on AI to generate final copy
- AI can be used as a support tool, but original thinking and writing is required
Tools & Environment
- ClickUp for project management and editorial planning
- HubSpot for marketing and CRM workflows
- CMS platforms and SEO tools
- Analytics and reporting tools (GA4, Search Console)
- Cross-functional collaboration with marketing, design, and leadership teams
Compensation & Benefits
- Salary: Commensurate with experience
- Medical, dental, vision, life insurance
- 401(k) with company match
- PTO and paid holidays
- Unlimited sick time
- Flexible scheduling
- Professional development opportunities within the reproductive health and women’s health space
Work Location
This is a hybrid role based in Atlanta, GA. Candidates must be local. Occasional travel may be required.