Content Strategist - Corporate and Foundation Communications

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Content Strategist – Corporate and Foundation Communications plays an important role in bringing Versiti's mission to life through strategic storytelling and integrated content development that engages key external audiences. Reporting to the Sr. Manager, Media and Public Relations, this role develops and delivers compelling content that elevates Versiti's corporate brand, advances the organization's philanthropic mission, and strengthens engagement with important stakeholders—including blood donors, philanthropic supporters, commercial partners, community leaders, and healthcare collaborators. The position supports multi-channel storytelling that reflects the breadth of Versiti's work across blood health, innovation, community partnership, and philanthropy. Working closely with communications, marketing, creative, and advancement colleagues, the Content Strategist translates complex ideas into clear, human, and mission-driven narratives that inspire awareness, trust, and action.

Benefits
Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employees are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

• Content Strategy & Editorial Planning: *Develops and executes an integrated content strategy that strengthens Versiti’s corporate reputation, supports philanthropic engagement, and advances key organizational priorities. * Creates editorial frameworks and storytelling approaches that connect Versiti’s mission to diverse audiences including donors, partners, community stakeholders, and philanthropic supporters. * Collaborates with the Sr. Manager, Media and Public Relations and the strategic communications team to align content initiatives with enterprise communications strategies, campaigns, and major organizational milestones. * Ensures consistent messaging, voice, and narrative alignment across corporate and foundation communications.
• Storytelling & Multimedia Content Creation: *Develops compelling content across a wide range of formats, including: * Feature stories * Web and blog content * Executive messaging and thought leadership * Donor and community impact stories * Email newsletters and campaign content * Annual reports and institutional publications * Social and digital storytelling * Multimedia content in partnership with creative teams * Translates complex scientific, medical, and philanthropic topics into clear, engaging narratives accessible to broad audiences. * Ensures content reflects Versiti’s mission, values, and brand voice while motivating engagement and action.
• Digital & Social Media Optimization: *Optimize content for digital platforms, ensuring best practices for SEO, social media engagement, email marketing, and donor communications. *Develop content strategies that maximize audience reach and engagement, leveraging platform-specific storytelling approaches. *Monitor emerging trends and technologies to continuously enhance digital content performance.
• Content Performance and Audience Insights: * Uses analytics and engagement metrics to evaluate content performance across channels. * Provides recommendations to strengthen storytelling approaches, improve audience engagement, and refine messaging strategies. * Leverages donor, partner, and stakeholder insights to inform more effective and relevant content development.
• Collaboration & Stakeholder Engagement: * Partners with leaders, researchers, clinicians, donors, and community partners to identify stories that illustrate Versiti’s impact. * Collaborates with communications, public relations, digital marketing, and creative teams to ensure coordinated and cohesive storytelling. * Supports organizational campaigns, announcements, and milestone initiatives through strategic content development.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Education

• Bachelor's Degree in Communications, Journalism, Marketing, Public Relations, or a related field required

Experience

• 4-6 years Experience in content strategy, writing, or editorial development, preferably within nonprofit, research, philanthropy, or corporate brand storytelling environments required
• 1-3 years Proven experience in developing and executing multi-channel content strategies that drive audience engagement required
• 1-3 years Strong background in storytelling, content marketing, and brand messaging with an emphasis on digital platforms required

Knowledge, Skills and Abilities

• Exceptional writing and editorial skills, with a strong portfolio showcasing storytelling across digital and print platforms required
• Proficiency in SEO, content marketing, and digital engagement strategies required
• Ability to translate technical and scientific contentinto compelling, accessible narratives for diverse audiences required
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment required
• Experience with content management systems (CMS), email marketing platforms, and social media tools is a plus required

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