Content Strategist - Luxury Design and Hospitality

Content Strategist, Digital at DADA Goldberg

Luxury design and hospitality portfolio

Full-Time Position - NYC Based

DADA Digital, the digital division of DADA Goldberg, is seeking a Content Strategist to join our social media team. This role plays a key part in shaping and executing digital strategies for multiple clients, and ensuring an ambitious, creative and engaging social media presence.

The ideal candidate has an excellent eye for aesthetics, a passion for luxury design and hospitality, and deep experience in end-to-end content calendar creation, content capture, creative concept ideation, and creative production.

This role will be based in New York City with a flexible/hybrid schedule and will support clients in luxury design, real estate, architecture, and hospitality.

Responsibilities

Content Management & Execution

• Build and own detailed monthly content calendars for multiple clients, anchored in client priorities, campaign objectives, PR messaging, and platform trends
• Lead end-to-end content calendar creation from creative concept through publishing
• Develop creative concepts and ideate social media content across Instagram, TikTok, LinkedIn
• Write compelling, on-brand copy for posts, Stories, and Reels across all platforms
• Track, analyze, and report on key social media metrics, providing actionable insights to optimize strategy
• Identify opportunities for influencer partnerships aligned with campaign goals and brand needs
• Oversee content production workflows and delivery tracking via Asana

Creative & Content Production

• iPhone content capture on-site with clients, including photo and video, for use across client social channels
• Support the internal creative team, clients, and freelancers with creative production, including pre-production and on set support for professional photo and video shoots
• Apply strong judgment on visual storytelling, grid composition, and brand voice across platforms
• Contribute to maintaining a high creative bar across assigned accounts, ensuring content aligns with DADA's visual and editorial standards
• Ensure content is consistently optimized for engagement and platform best practices

Client Relations & Account Management

• Serve as the primary client contact for day-to-day strategy and execution
• Prepare and lead bi-weekly client meetings, including reviewing and/or creating agendas, recaps, and actionable next steps
• Facilitate client approvals on creative content through email, Slack, or calls, ensuring deadlines are met

Required Skills and Experience

• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years of agency experience managing social media for multiple clients simultaneously
• Strong understanding of social media platforms (Instagram, TikTok, LinkedIn, X), trends, and performance metrics
• Proven experience with end-to-end content calendar creation and ownership across multiple accounts
• Hands-on experience with content capture and creative production
• An excellent eye for aesthetics and luxury brand visual storytelling
• Proficiency in social media management and optimization tools such as Canva, Asana
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent written and verbal communication skills
• Exceptional attention to detail and organizational skills

Preferred Qualifications

• Experience working with clients in design, hospitality, architecture, and/or real estate
• Familiarity with influencer marketing and partnership strategies
• A genuine passion for design, interiors, hospitality, and visual culture
• Video editing experience
• Experience prepping creative briefs

DADA Goldberg offers a salary range of $80–90k base for this role along with competitive benefits, paid time off, and more.

This role is ideal for a strategic, creative thinker who thrives in a fast-paced, client-focused environment and is passionate about creating beautiful, engaging digital content. If that sounds like you, we’d love to hear from you.