Content Strategist, Sellside

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
  
• 8 years of experience in a technical project management or a customer-facing role.
  
• 6 years of experience working in content, technology, support operations, or related fields.
• 2 years of experience with analytics, deriving insights from data, or structuring recommendations based on data analysis.
• Experience with technical writing.

Preferred qualifications:

• Experience working with stakeholders in Product and Engineering teams with a tech-first mindset, influencing outcomes, and driving measurable results.
• Knowledge of content principles, user-centered design, and best practices for creating content for different audiences.
• Knowledge of Google Ad Manager, AdMob, AdSense, or related sellside products.
• Familiarity with AI-powered content strategy tools and technologies.
• Ability to manage multiple complex projects simultaneously while working with geographically dispersed, cross-functional teams and thriving in an often ambiguous environment.

About the job:

The Sellside organization works with publishers across the world, funding and enabling a free and open web. This role will sit within our Partner Experience team, which enables a seamless customer journey for our publishers by improving our support infrastructure at scale and solving critical partner issues.

Our team of highly skilled specialists support publishers’ self-help experience through an array of scalable solutions. Our efforts are rooted in our content and product expertise and our thorough understanding of publishers’ complex needs and content strategy best practices. Whether the answer is a bespoke solution to solve a problem for a specific partner segment, or a new solution that can scale across the ecosystem, everything we do ensures our customers benefit from the full potential of Google’s scaled surfaces-based self-sufficiency solutions.

As a Content Strategist, you will be at the forefront of launching user-centric self-help solutions, including the latest Generative AI-powered capabilities.

The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.

The US base salary range for this full-time position is $137,000-$200,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities:

• Work closely with cross-functional stakeholders to define strategy and align on requirements before piloting and scaling content solutions, including AI-powered tools for content creation, optimization, and personalization.
• Drive ongoing refreshes of existing content solutions for top user issues and publisher journeys to support new product launches and optimize content in priority areas.
• Analyze metrics and develop insights to deliver content strategy recommendations, track key metrics, and report on content ROI.
• Manage complex project schedules, identifying risks, acting with subject-matter persuasion, and demonstrating a high degree of influence on stakeholders to successfully overcome roadblocks.
• Remain up-to-date on content best practices through user research and A/B testing to iterate on content guidelines and structure as needed to optimize for a seamless user experience.