Content Strategist & Writer - Healthcare
SHI International Corp.About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
Continuous professional growth and leadership opportunities.
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
Job Summary
SHI is seeking a Content Strategist & Writer – Healthcare to support our Healthcare business. This role is responsible for developing clear, compelling content that supports brand positioning, campaign performance, and product storytelling. The position blends content strategy, thought leadership, and product marketing writing, translating complex healthcare solutions into value‑driven narratives that resonate with target audiences.This role partners closely with product and solutions marketing, growth marketing, demand generation, sales, and subject matter experts to create content that educates, differentiates, and drives growth across the funnel.
Role Description
Develop and execute content strategies aligned to business goals, go‑to‑market motions, and healthcare audience needs, translating complex concepts into clear, compelling narratives
Collaborate with campaign managers, sales teams, field marketing, and subject matter experts to create accurate, relevant, value‑driven content tailored to specific personas, industries, and buying stages
Write product‑adjacent content, including solution briefs, one‑pagers, FAQs, messaging frameworks, and web copy
Produce full‑funnel, prospect‑facing content such as blogs, eBooks, whitepapers, webinars, email copy, and landing pages
Ensure consistency in voice, messaging, and positioning across all channels
Support product and solution launches by creating sales‑ and campaign‑aligned enablement content that supports prospecting and pipeline acceleration
Apply SEO best practices to improve content discoverability, search rankings, and organic performance across web and campaign assets
Behaviors and Competencies
Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.
Detail-Oriented: Can identify errors or inconsistencies in work and make necessary corrections.
Research: Can identify the need for, and initiate, independent research to gather necessary information without explicit instructions.
Multi-Tasking: Can identify opportunities for task optimization, propose solutions, and manage multiple tasks without explicit instructions.
Conceptual Thinking: Can develop and apply moderate conceptual frameworks to solve moderate problems.
Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.
Intellectual Curiosity: Can actively seek out new learning opportunities and apply learned concepts to different situations.
Self-Development: Can set personal development goals and take steps to achieve them.
Documentation: Can independently create and update documentation, ensuring accuracy and consistency, and can identify gaps or areas needing clarification.
Skill Level Requirements
The ability to effectively utilize applications like Word, Excel, PowerPoint, and Outlook to enhance productivity and perform various tasks efficiently. - Intermediate
Proficiency in utilizing creative design applications such as Adobe Illustrator to create visually compelling graphics and designs. - Intermediate
Experience in using HTML and CSS for web design and development tasks. - Intermediate
The ability to apply SEO principles and best practices to enhance the visibility and performance of web designs. - Intermediate
Ability to create clear and effective technical documentation. - Intermediate
Other Requirements
Completed Bachelor's Degree in Communication or a related field, or relevant work experience required
2–5+ years of experience in content marketing, content strategy, or related roles
Proven ability to write for executive and professional audiences (B2B experience preferred)
Exceptional writing, editing, and content organization skills
Ability to effectively utilize applications such as Word, Excel, PowerPoint, and Outlook to enhance productivity and execute responsibilities efficiently
Ability to travel to SHI, Partner, and Customer Events
Preferred
Experience in healthcare, health IT, SaaS, or enterprise technology
Familiarity with product marketing concepts, including positioning, personas, and value propositions
Experience creating sales‑enablement or go‑to‑market–aligned content
Comfort collaborating with subject matter experts and translating technical input into market‑ready content
The estimated annual pay range for this position is $80,000 - $100,000 which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status