Content Writer

Job Title: Content Writer – Roofing & Home Improvement Industry 

Location: Harrisonburg, VA

About Valley Roofing

Valley Roofing & Exteriors has been a trusted leader in residential home improvement services since 2004. We specialize in high-quality roofing systems, skylights, siding, gutters, and we’re also the region’s authorized Better Living sunrooms dealer—bringing beautiful outdoor living spaces to life.

Our motto: “We Make It Last A Lifetime”—and that applies to our team, too.

We are growing quickly and are now hiring a Content Writer to help us become the #1 trusted roofing expert online and in our local market.

Position Summary

Are you a natural storyteller who loves writing content that educates, inspires, and drives real business results?

Valley Roofing is seeking a Content Writer to own our inbound marketing and content strategy. Your primary goal: drive qualified traffic, leads, and sales through high-performing web content that answers customer questions and positions Valley Roofing as the authority in roofing, storm restoration, and home exterior services.

This role is perfect for someone with a journalist’s mindset—curious, persistent, and obsessed with creating high-value written content that performs.

What You’ll Do (Key Responsibilities of the Content Writer)

As our Content Writer, you will:

• Lead and execute a content strategy based on Marcus Sheridan’s They Ask, You Answer—creating content that drives revenue.
• Publish 3+ high-quality written content pieces per week (blogs, guides, FAQs, comparison articles).
• Interview internal roofing experts and convert technical knowledge into digestible customer-focused content.
• Edit and improve writer-submitted content for quality, SEO, and brand voice.
• Own email marketing (newsletters, automation, sequences, nurture campaigns).
• Use AI tools (ChatGPT, Claude, Gemini, etc.) to increase content creation efficiency and performance.
• Collaborate with the sales team to build a content calendar that supports sales goals and reduces buyer friction.
• Analyze data—using Google Analytics, Search Console, SEMRush, and HubSpot—to drive content decisions.
• Manage SEO strategy to increase rankings, traffic, and lead generation.
• Produce premium downloadable content (eBooks, roofing buyer guides, pillar pages, and lead magnets).
• Distribute and promote content across social media channels.

Required Skills & Experience

We’re looking for a Content Writer who has:

• A true passion for writing and storytelling.
• Impeccable editorial and proofreading skills.
• Experience applying editorial style guides (AP, Chicago, etc.).
• Experience with AI content tools and understands AI’s role in content efficiency and targeting.
• Strong project management skills—able to manage editorial calendars and deadlines.
• Experience with HubSpot, Google Analytics, Search Console, and SEMRush.
• Excellent people skills—you enjoy interviewing and learning from subject matter experts.
• Ability to use data to measure performance and make strategic improvements.
• A collaborative mindset and ability to give/receive feedback.

Preferred but not required:

• Degree in English, Journalism, Communications, or Marketing
• Background in print or broadcast journalism
• Roofing, construction, or home services industry content experience
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What We Offer the Content Writer:

• Competitive pay ($40,000-$60,000 depending on experience)
• 6 Paid Holidays
• Profit Sharing
• Company IRA with 3% Match
• Health Insurance
• Flexible Scheduling
• Ongoing Training and Development Opportunities

Why You’ll Love Working at Valley Roofing

• Your content will directly impact leads, sales, and brand authority.
• We invest in training, tools, AI, and resources to help you succeed.
• You’ll be part of a small, collaborative team that moves fast and values new ideas.

Learn more about us: https://valroofing.com/