Content Writer
California Dental Association| Job Title: | Content Writer | |
| Pay Information: | Exempt E12 - $76,500 - $90,000 per year | |
| Location: | Remote first work environment with occasional travel and in office meetings. |
Who we are:
The California Dental Association is a membership organization that represents 27,000 of the state’s best and brightest dental professionals and champions the oral health of the communities they serve. As the largest state dental association in the U.S., CDA delivers remarkable advocacy initiatives, fierce protection, innovative education and expert guidance to our members. Founded in 1870, CDA has innovated and grown into a family of companies that includes the association, The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation.
We’re a mission-driven organization that’s here to empower our members and support their practices, dental teams, profession and patients. By making today easier and tomorrow better for dentists, our employees make a meaningful and direct impact on the health of others.
At CDA we seek out, welcome and invest in talented individuals across unique specialties and prioritize diversity in our hiring practices. We know our employees are integral to our success, and we value their individual talents while encouraging a collaborative, inclusive, respectful and forward-thinking culture. We’re proud to be recognized as a Best Place to Work for factors like our people practices, work environment and trust in senior leaders.
If you’re excited to share your talents at a dynamic organization that’s leading the way in oral health, we invite you to apply to join us.
Company Benefits:
At CDA, we offer a robust benefits package that enhances overall employee well-being and provides options to meet the needs of our diverse workforce. We listen to our employees on matters of wellness and devote time and resources to continuously evaluate our benefits to ensure we can best support their work-life goals.
- Remote and hybrid flexibility and technology to support remote work
- Generous time off program starting at 22 days of PTO and13 paid holidays (includes a floating holiday and winter closure)
- Highly competitive medical, dental and vision plans, including FSA and HSA account options
- 401(k) plans, with a generous match and safe harbor contributions upon eligibility
- Paid parental leave
- Wellness programs, including incentives and an In-Shape Family Fitness discount
- Opportunities for professional development, training and leadership skill-building
- Critical illness, accident, life, pet, short term and long-term disability insurance options
- Employee Assistance Program (EAP) for support navigating day-to-day challenges
Job Purpose:
The Content Writer is a key individual contributor who shares the organization’s story across programs, audiences and channels. As a strong player on a content team, this role works collaboratively with designers, channel experts, marketing managers and program/product teams to create new content, elevate existing content and build campaigns. This role requires a commitment to on-brand marketing communication tactics with a constant focus on member/customer-first approaches. The Content Writer brings together a love of copywriting and marketing to create content that drives awareness, engagement, acquisition and retention/loyalty.
To successfully fulfill the responsibilities of the position, this role will work both in agile pods and cross-functional groups, delivering keen discernment and sound execution.
The ideal candidate has a curious, creative mindset and is passionate about good writing. With an audience-focused marketing lens, the Content Writer brings experience creating long- and short-form content that excites, informs and drives results.
Universal Competencies:
Collaboration: Proactively engages with an iterative mindset to enhance ideas and achieve organizational results; Cultivates relationships, builds partnerships, shares and learns without boundaries.
Service: Focusing on meeting needs and exceeding expectations for those served inside and outside the organization.
Respect: Embracing others for their true authentic self; nurture and promote an environment that values diversity of thought, input, experience and expertise.
Essential Competencies:
Strategic Direction: Identifies connections and trends, structuring projects purposefully; linking day-to-day work to long-range and broader organizational objectives.
Adaptability: Appropriately adjusts behavior to changing conditions and business needs; modifies approach to succeed with new situations and timelines.
Resourcefulness: Uses creativity, ingenuity and insight to tackle issues and provide fresh solutions.
Essential Functions – must be able to perform with or without a reasonable accommodation:
Content Ideation & Production
Fluidly creates content in a range of formats: articles, emails, digital and print tactics
Balances supporting the marketing content needs of the California Dental Association’s family of companies, including The Dentists Insurance Company
Works on editing/writing projects individually, as well as collaborates on complex projects with the content strategy manager, marketing colleagues and internal program/product owners
Adapts and leverages content for use across multiple mediums and platforms
Excels at applying CDA and subsidiary brand voices across projects and media
Ensures tone and messaging consistently reflect the organization’s brand and values
Keeps up with content trends and makes recommendations for new/emerging opportunities
Interview members, industry leaders and subject matter experts for the purpose of delivering engaging and educational content on key topics
Openly receives and responds to feedback, takes in perspectives from all stakeholders
Uses experience, content best practices and brand best interest to guide decision-making
Actively participates in creative ideation and strategic planning sessions across teams
Uses data and insights collected from member/customer facing teams to inform content choices
Content Governance
Supports the development and implementation of standards and best practices for content creation, distribution/circulation, and improvement
Applies and helps maintain house style guides, brand standards and messaging maps
Cross-Functional Collaboration/Relationship Development
Build strong partnerships with marketing managers and program/product owners to keep pulse on program/product evolutions and impact on positioning
Partner with other content contributors, channel owners and design resources to ensure cohesive, compelling campaigns and communication tactics
Non-Essential Functions:
Perform other writing, editing and content management duties as assigned.
Minimum Qualifications:
Bachelor’s degree in Communications or Marketing or English
5+ years of professional writing and editing experience, preferably in insurance, healthcare, banking and/or B2B marketing
Exceptional verbal communicator with strong presentation skills
Strong experience using Microsoft Office (PowerPoint, Excel, Word)
Experience with project management and collaboration tools (Sharepoint, JIRA, etc)
Preferred Qualifications:
Experience with social media
Experience with content management systems
Must demonstrate diplomacy and tact while interacting with all levels within and outside of the organization
High degree of initiative and independence balanced with flexibility and collaborative style
Superior time management skills with demonstrated ability to problem-solve, multi-task and deliver against deadlines
Positive, upbeat attitude
Working Conditions: Occasionally (1-33%) Frequently (34-66%) Constantly (67-100%)
Constantly sitting
Comfortable in a matrix organization
We Are CDA
Over our 150-year history, the California Dental Association (CDA) has become a leader in oral health throughout California and the country. Today, we continue to support our community of over 27,000 dentists through our family of companies, which include The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation. At CDA, we value individual talents, encouraging a diverse, collaborative, and innovative work environment fueled by new ideas. As our organization continues to grow, we invite you to be a part of what’s next.
CDA is an equal opportunity employer and is committed to the principle of equal employment opportunity for all employees and providing a safe work environment. CDA does not tolerate discrimination or harassment and all employment decisions are based on job requirements and individual qualifications, without regard to race, color, religion, national origin, age, gender, gender identity or expression, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran or military status. If you have a disability or special need that requires accommodation, please contact us at humanresources@cda.org.
To see our privacy policy, go to www.cda.org/Home/About/Careers-at-CDA/Apply