Content Writer

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training.

SCHEELS is a leader in the sporting goods industry - driven to create the best experience in the USA for our customers. SCHEELS boasts the largest selection of sports brands in America—offering world-class brands, special attractions, and unmatched customer service.

SCHEELS empowers our associates to become experts in exceeding the needs and expectations of our customers. SCHEELS associates talk-the-talk, and walk-the-walk, with the best product and expert training in the sporting goods industry. Mentorship and professional development training are a focus throughout your entire career.

Responsibilities: 

• Write and edit original, engaging content for email, promotional messaging, and other E-commerce marketing campaigns to drive customer action
• Research, write, and edit digital content for SCHEELS.com, ensuring it is optimized for modern SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) to perform in traditional and AI-powered search
• Utilize SEO platforms and analytics to monitor campaign performance, identify content gaps, and uncover new opportunities for growth
• Leverage AI tools to enhance research, streamline content creation, and ensure a high standard of quality and efficiency
• Collaborate with SEO Strategists, merchants, and marketing teams to ensure a consistent brand voice and a cohesive content strategy across all channels
• Uphold the SCHEELS brand voice, adapting its tone for various audiences while maintaining the highest standards of grammar, spelling, and accuracy
• Must be flexible to work between 7 a.m. and 5 p.m., Monday through Friday, averaging 40 hours per week
• Some customer service shifts will be required throughout the holiday season, including occasional evenings and weekends as needed
• Other duties that may be assigned by leadership

Requirements: 

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience:

• Bachelor’s degree in Communication, English, Journalism, Digital Marketing, or related field preferred.

• The ideal candidate will be proficient in writing and implementing grammar principles.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates.  Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

EQUAL EMPLOYMENT OPPORTUNITY 

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.