Content Writer, eCommerce

About Us: 

Welcome to Advance Plumbing & Heating Supply Company, a fourth-generation family owned and operated business, started in 1920. The company's original location was at 2984 Grand River Ave. in Detroit, across from the Motor City Casino. On October 31st, 2016 we moved to our new location at 150 Parsons St. in Midtown Detroit. The new state-of-the-art location features the City of Detroit's first ever Decorative Plumbing Showroom which opened in winter of 2018. 

In 1990, with a solid reputation for excellence and an expanding market, Advance opened up a second location in Walled Lake, Michigan which features a state-of-the-art 5,000-square foot decorative plumbing showroom and an outstanding plumbing & heating parts counter. 

What You’ll Do: 

The best candidate for this role will be a talented and creative individual with a passion for marketing, strategy, and SEO. The responsibilities include improving SEO ranking, increasing traffic, creating professional and optimized content for product pages, blog posts, email marketing, social media and more. They will also work as part of the marketing team to make sure the brand voice and vision is applied to all promotional materials. 

Some Duties May Include:  

• Create engaging and SEO-friendly content for various platforms, including website pages, blog posts, social media, email campaigns, and more! 
• Develop content that aligns with our marketing and business goals, driving brand awareness, lead generation, and customer engagement. 
• Collaborate with merchandising and customer experience teams to brainstorm and execute content strategies. 
• Research industry trends and stay up to date with the latest advancements in plumbing/HVAC to produce relevant and valuable content. 
• Write persuasive and informative content for promotional materials, advertisements, and product descriptions. 
• Optimize content for search engines, incorporating relevant keywords and best SEO practices. 
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines. 
• Monitor and analyze SEO performance metrics to identify opportunities for improvement. 

What You Need to Get the Job Done: 

• Proven experience as a Content Writer with a strong focus on SEO, marketing, strategy, and planning 
• Demonstrated expertise in crafting engaging and result-oriented content. 
• Knowledge of SEO principles and keyword research to optimize content for search engines (experience with SEMRush preferred) 
• Experience building backlinks and understanding technical SEO aspects highly preferred 
• Excellent research skills to stay informed about the plumbing/HVAC industry trends and topics. 
• Strong understanding of content marketing and how it integrates with overall business objectives. 
• Exceptional planning and organizational abilities to manage multiple projects and meet deadlines. 
• Impeccable written and verbal communication skills 
• Familiarity with plumbing/HVAC terminology and concepts (previous work experience in the industry is a plus) 

What Will Make Us Really Love You: 

• A self-motivated, positive, team player eager to join the family. 
• Highly organizations, attentive, has a sense of urgency, flexible and able to modify tasks with changing priorities  
• Proven experience in content creation and management while knowledge of online marketing channels  

What You’ll Love About Us: 

• A family-oriented business is kind of our tradition – for 105 years and counting! 
• We are Rebuilding Detroit, both through the physical buildings and the people who call it home. Regardless of your position, we hope that more people can find meaningful careers in Detroit’s construction industries. 
• Come grow with us! Have the ability to learn skills or knowledge from educational and learning opportunities.  

Requirements:  

• Bachelor’s degree in marketing, Communications, English, or a related field (or equivalent work experience) 
• 1-3 years of marketing, SEO, or relevant work experience 
• Prior work experience utilizing social media accounts on various platforms such as Facebook, Instagram, and YouTube