Content Writer & Strategist

At Spotlight, our clients are ambitious software companies with big growth goals. To help fuel that growth, we connect our clients with the most influential industry analysts to win the coverage that will make them famous. We call this the practice of Analyst Relations (AR).

As a Content Writer & Strategist, you will be responsible for creating high-quality written content and supporting materials that engage Spotlight’s audiences, align with the brand voice, and support marketing goals. This individual works across formats (social posts, email campaigns, infographics, presentations, speaker notes, internal communications) and collaborates with our product marketing, graphic design team, and customer success teams to bring pieces to life.

Key Responsibilities of the Role:

• Write and edit social media posts (LinkedIn, X/Twitter, Meta, etc) that reflect brand voice and drive engagement.
• Craft email copy for campaigns and nurture sequences, including attention-grabbing subject lines, body text, CTAs, and follow-ups.
• Develop scripts or text for infographics — collaborating with design to ensure clarity and impact.
• Write speaker notes / presentation copy for internal and external use (events, webinars, product demos).
• Support internal communications by helping draft company-wide announcements, leadership updates, or employee spotlights that reinforce culture, transparency, and alignment across teams.
• Collaborate with other teams (product marketing, customer success, design) to ensure copy supports strategy and brand.
• Ensure all content is consistent in tone, brand voice, and aligned with our business objectives and messaging framework.
• Review and revise content based on feedback and performance metrics.
• Assist in planning content calendars or copy needs (optional: if you’d like this person to do more than execution).
  
  

Qualifications:

• 5-7 years+ of professional writing experience, ideally in a marketing environment.
• Strong portfolio of work across multiple formats (social, email, presentation/speaker notes, infographics or visual content).
• Excellent writing, editing, and proofreading skills — keen attention to grammar, tone, clarity.
• Ability to adapt tone and style depending on audience/channel.
• Comfortable working with design/visual teams to translate copy into visual or presentation formats.
• Strong collaboration and communication skills; ability to work cross-functionally.
• Familiarity with content management systems, email marketing platforms (e.g., Mailchimp, HubSpot), and social media scheduling tools is a plus.
• Bonus: experience in B2B or technology marketing (if your company is in that space).
• Bonus: ability to help plan or lead content/copy initiatives (if you want that growth angle).
  
  

Anticipated start date is January 2026.

We are a fun, smart, and growing firm based in the Crossroads, and a seven-time recipient of KC Business Journal’s Best Place to Work award. Learn more about Spotlight at spotlightar.com.

Spotlight is an equal opportunity employer.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.