Contract Marketing Specialist - SEO & Content Copywriter

Our Story

Founded in 2008, Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401(k) consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their financial vision. Based in Chicago with advisors across the U.S., we operate as a registered investment advisor (RIA).

Your Future Team

Hightower is seeking a Marketing Specialist – SEO & Content Copywriter. This role is ideal for a writer who understands both the art of persuasive copywriting and the science of search optimization. To be successful in this role, you should be equally comfortable with producing high volumes of content, optimizing existing assets, and collaborating on conversion-focused marketing campaigns.

This is a contract role that will be through the end of 2026

What You’ll Do

We are building a high-performance, full-funnel lead engine and are looking for a highly productive SEO & Content Copywriter to own the creation and optimization of content that drives organic traffic, supports paid media campaigns, and generates qualified leads.

This role will be responsible for executing content across blogs, landing pages, paid media, and website experiences. You will leverage SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) best practices to ensure content performs across traditional search engines and AI-powered discovery platforms. Plan and execute performance marketing campaigns across paid digital channels

Content Creation & Optimization

• Write and publish approximately 10+ high-quality blog articles per week, that are aligned to business objectives and search demand
• Research client personas such as retirees, corporate executives, small business owners, high-net-worth and ultra-high network individuals, individuals in transition and more, among others and cover financial services topics related to those audiences as needed
• Create compelling landing page copy that improves engagement and conversion rates
• Develop paid advertising copy across Google Ads, LinkedIn, Meta, display, and retargeting campaigns
• Refresh, expand, and optimize existing blog content to improve rankings, traffic, and lead generation
• Create website copy, lead magnets, email nurture content, and other marketing assets as needed
• Ensure all content aligns with brand voice, compliance requirements, and audience needs

SEO, AEO & GEO Strategy

• Conduct keyword research or use provided keywords to identify growth opportunities
• Optimize content for search intent, featured snippets, answer engines, and AI-powered search experiences
• Implement SEO best practices including on-page optimization, internal linking, metadata, schema recommendations, and content structuring
• Apply AEO best practices to improve visibility in voice search and answer-based search results
• Apply GEO best practices to improve discoverability within generative AI platforms and AI search experiences
• Monitor content performance and continuously improve rankings, engagement, and conversion metrics
  
  

Collaboration & Performance

• Partner closely with the Performance Marketing Agency or Partners to align content, landing pages, and ad messaging
• Support A/B testing initiatives for headlines, offers, calls-to-action, and landing page content
• Collaborate with designers and stakeholders to develop campaign assets
• Use analytics and performance data to inform content strategy and optimization efforts
• Stay current on search algorithm changes, AI search trends, and emerging content best practices

What You’ll Bring

• 3–5+ years of experience in content marketing, SEO copywriting, content strategy, or digital marketing
• Proven ability to produce large volumes of high-quality content while maintaining accuracy and consistency
• Strong copywriting skills with experience writing for both lead generation and brand awareness objectives
• Deep understanding of SEO best practices, keyword strategy, and on-page optimization
• Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• Experience using SEO tools such as SEMrush, Google Search Console, GA4, or similar platforms
• Ability to write conversion-focused landing pages and digital advertising copy
• Strong analytical skills with the ability to interpret content performance data
• Excellent project management, organizational, and editing skills
• Experience working in financial services, wealth management, professional services, or regulated industries is preferred

What We Offer

• In-office Monday through Thursday and work from home on Fridays
• Hourly rate of $40-43/hour (exact amount will be dependent on experience)

AN EQUAL OPPORTUNITY EMPLOYER: Hightower is an equal opportunity employer and does not discriminate based upon race, color, religion, sex, sexual orientation, pregnancy, marital status, national origin, citizenship, veteran status, ancestry, age (over 40), physical or mental disability, medical condition (cancer-related), gender identity or expression, genetic information including sickle cell or hemoglobin C trait, or any other consideration made unlawful by applicable federal, state, or local law.

You are a U.S. citizen, U.S. permanent resident or possess other unrestricted U.S. work authorization and will not require sponsorship for U.S. work authorization now or anytime in the future.