Digital Content Manager

Position Overview:

We are seeking an accomplished Digital Content Manager to enhance and evolve Johnson’s JRNY application. JRNY is a digital fitness platform that allows users to connect and control a wide variety of fitness equipment as well so off product exercise routines. 

Under the direction of the Sr. Director of Electrical Engineering, the Digital Content Manager will use a blend of creative, strategic, and analytical skills to manage the content within JRNY’s fitness application, driving user engagement, acquisition, and retention.

Responsibilities:

Content Strategy & Curation:

· Develop and implement a comprehensive content strategy aligned with the app's overall goals and target audience.

· Curate and manage diverse content types: strength and cardio workouts, training programs, plans, videos, Explore the World routes, etc.

· Collaborate with fitness experts, trainers, and other subject matter experts to create new content, ensure content accuracy and relevance.

· Oversee content production, including writing, editing, and sourcing visual assets.

Content Optimization & Delivery:

· Optimize content for search engine visibility (SEO) within the app and on external platforms.

· Implement personalization tactics to deliver relevant content based on user preferences and progress.

· Manage the content calendar and ensure timely publication of new content and updates.

Performance Analysis & Improvement:

· Analyze app usage data and content performance metrics (engagement, retention, conversion, etc.).

· Leverage data insights to refine content strategy and optimize for better engagement and user satisfaction.

· Conduct A/B testing on content elements (headlines, visuals, formats) to identify optimal approaches.

Cross-functional Collaboration & Leadership:

· Partner with marketing, product, and design teams to ensure content consistency and alignment with brand guidelines and campaigns.

· Collaborate with engineering teams to enhance the content management system and other tools within the app.

· Stay up to date with industry trends, competitor activities, and new technologies in digital fitness and content marketing.

Education:

· Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience:

· Minimum of 4 years of experience in digital content management or a similar role, ideally in the health, wellness, or fitness industry.

· Strong understanding of content strategy, content optimization techniques, and performance analysis.

· Excellent written and verbal communication skills.

· Experience with content management systems (CMS), analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing frameworks.

· Knowledge of mobile user experience principles and user behavior within app-based experiences.

· Passion for health, fitness, and helping people achieve their wellness goals.

· Ability to work effectively in a fast-paced environment and manage multiple projects

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs