Digital Content Manager/ Web Producer - Wluc

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLUC:

WLUC has been a fixture in Upper Michigan for 68 years. We're located in a recreational paradise. Winter, summer, spring, or fall, if you enjoy the outdoors, this is the place for you. Ten minutes from anywhere, you will find a trail, river, lake, or event to capture your desire. The small town setting is peaceful and safe, but it still has the big city entertainment and dining experiences. It is the people of Upper Michigan who make this area stand out. They are friendly, helpful, honest, and fun.

Job Summary/Description:

The Digital Content Manager is first and foremost responsible for creating content and managing the digital platforms for Upper Michigan's top station. The Digital Content Manager works with others in the newsroom to ensure that breaking news and continuing coverage are pushed out across all platforms. The position will also be responsible for helping to develop goals and expectations for the digital desk and its use in our day-to-day operations, as well as breaking news coverage.

Duties/Responsibilities include, but are not limited to:

- Gather, write, report, and edit news stories for all digital platforms and extensions according to AP Style and station standards
- Generate story ideas for interviews/segments that translate better to a digital platform
- Posts stories and additional multi-media content to all digital platforms, including social media platforms
- Execute livestream coverage of press conferences or breaking news events, as warranted
- Work with the assignment desk and news director to plan and facilitate daily news coverage and coverage of future special events across all platforms
- Provide daily copy edits and regular feedback to newsroom reporters, producers, and photographers regarding staff members' web stories and social media posts
- Collaborate with the station's Sales and Marketing managers to execute news promotions and other digital content, as needed
- Regularly review and implement recommended digital/social media tactics in coordination with the news director, digital anchor, and news staff
- Assist in training/preparing the digital anchor for live streams and additional social media content creation

Qualifications/Requirements:

- Communications, marketing, or journalism degree or equivalent
- Able to write, produce and post news content with accuracy and urgency
- Solid understanding of digital analytics, industry trends, and social media strategy
- Understanding of current events, weather, and sports (Upper Peninsula knowledge is a plus)
- Able to use social media outlets to engage viewers
- Strong emphasis on professional, unbiased, and ethical social media skills as they relate to journalism
- Must be able to work well under pressure and with limited supervision
- Strong initiative and attention to detail are required
- Ability to maintain a positive work atmosphere by behaving in a manner that will work well with managers, coworkers, and viewers while upholding professional standards
- Solid typing and copy-editing skills and knowledge of grammar, syntax, and news story organization

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WLUC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.