Digital Content Specialist

Digital Content Specialist

POSITION: Digital Content Specialist

SUPERVISOR: Executive Director of Public Relations, Marketing, and Communications

DEPARTMENT:  Marketing & Communications

LOCATION: On-campus, located in Tiffin, OH

JOB TYPE: Full-time

Tiffin University (TU) was founded in 1888 and offers accredited undergraduate and graduate degrees in business administration, criminal justice, social sciences, creative and media arts, humanities, education, sciences, technology, and health. The University's campus in Tiffin, Ohio, blends traditional historic and modern buildings, creating a vibrant and welcoming educational community for its students, faculty, and staff. Students can pursue associate, undergraduate, and graduate programs both on campus and online, as well as at Terra State Community College. In addition, TU offers Bachelor in Business Administration and Master of Business Administration degrees in Bucharest, Romania, and educational opportunities for students from Switzerland and Latin America. The University also provides an online Ph.D. program in Global Leadership and Change. 

The main campus in Tiffin is a beautiful 153-acre blend of traditional historic and modern buildings that create a vibrant and warm home for an educational community.  We offer undergraduate and graduate degrees in business in Bucharest, Romania. From academic programs in sports and recreation management to homeland security/terrorism, communication, and management, TU offers more than 40 majors through on-campus and online learning, resulting in real advantages for our students.

GENERAL JOB DESCRIPTION

The Digital Content Specialist is a pivotal entry-level to mid-level role focused on delivering innovative, creative, and visually stunning digital and print recruitment marketing assets across various platforms and delivery methods. This position plays a crucial role in a collaborative team environment, working closely with team members and key university stakeholders to collaboratively design and implement effective marketing campaigns. 

The Marketing & Communications Team is responsible for planning, executing, and designing photography, video, and other digital and print content for social media posts, certain media buys, communication campaigns, and various marketing assets. The Marketing & Communications Team collaborates closely with internal stakeholders, including faculty, admissions, and academic departments, to ensure that messaging and campaigns align with recruitment goals. This collaboration is essential for keeping all marketing materials consistent and effectively communicating the University’s values and offerings to potential students. 

The person in this position is responsible for the day-to-day operations of the social media channels, photography, and videography at Tiffin University. They oversee, coordinate, and administer a range of operational and administrative activities to promote the brand of the University, as well as various university departments. This position is responsible for strategic planning of design, photography, video, and content for social media posts, as well as developing a plan for tracking and metrics.

KEY PERFORMANCE INDICATORS (KPIs)

Key Performance Indicators (KPIs) for the Marketing & Communications Team include, but are not limited to: (Individual KPIs will be developed in the first 30 days).

For Digital Design:

• Project Completion Rate: The percentage of projects completed on time.
• Revision Rate: The number of revisions clients request per project indicates the clarity of initial design briefs.
• Design Efficiency: The time taken to complete design tasks compared to the estimated time.
• Engagement Metrics: For digital designs (like social media graphics), track likes, shares, and comments.

For Print Media:

• Print Quality Score: Evaluation of print outputs based on clarity, color accuracy, and compliance with specifications.
• Cost per Print Job: Average expense incurred for each printing project.
• Turnaround Time: Average duration from design approval to final print delivery.

For Video Media:

• Video Completion Rate: Percentage of viewers who watch the video to the end.
• View Count: Total number of views across all video platforms.
• Engagement Rate: Likes, shares, comments, and overall interaction with the video content.
• Production Time: Average time taken to produce a video from concept to final edit.

Social Content Performance:

• Content Engagement: Metrics such as shares, comments, and likes on blog posts or articles.
• Top Performing Pages: Identifying pages with the highest traffic and engagement to guide future content strategy.
• Content Update Frequency: The regularity of content updates ensures the site stays fresh and relevant.

MAJOR DUTIES AND RESPONSIBILITIES

• Build and execute a social media strategy through research, benchmarking, messaging, and audience identification.
• Research audience preferences and discover current trends, stay up-to-date with changes in all social platforms, ensuring maximum effectiveness.
• Write, develop, and strategize online content production and scheduling.
• Create and maintain university social media pages and profiles.
• Create and implement a social media marketing plan and editorial calendar, with an optimal posting schedule, considering web traffic and customer engagement metrics.
• Create, edit, publish, and share content daily (original text, images, video).
• Moderate user-generated content and messages appropriately, based on company and community policies.
• Assist with crisis management, bad reviews, and negative news communications.
• Track and analyze monthly analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Train co-workers and campus members to use social media in a cohesive and beneficial way.
• Purchase ads and promote posts when needed.
• Create videos as needed, including program and special event videos.
• Photograph head shots, campus events, students, staff, and faculty, using the Marketing & Communications Department’s camera. 
• Familiarity with Adobe Creative Suite programs, such as Photoshop, Illustrator, and InDesign. Canva or Adobe Express is a plus.
• Understand the importance of keeping the brand guidelines consistent across departments.
• Collaborate with our in-house Marketing and Graphic Design team to produce graphics for social media that reflect our current campaigns and design schemes.
• This list of essential duties, tasks, and responsibilities is not all-inclusive; individuals will perform other related duties as assigned.

QUALIFICATIONS/SKILLS/ABILITIES FOR THE JOB

Education

• Bachelor’s degree in graphic design, digital media, a or closely related area is preferred. 

Experience

• Experience in photography, videography, and production is preferred. 
• Experience in graphic design and prototyping tools.

Other:

• Ability to understand and communicate brand ethos through digital designs.
• Innovatively solve visual challenges with a strategic mindset.
• Work effectively with teams across different departments.
• Keen eye for detail, ensuring accuracy in design outputs.
• Efficient in managing multiple projects and meeting deadlines.
• Must be flexible and available to work weekends.
• High team collaboration.
• Metrics and results-driven, focused.

TIFFIN UNIVERSITY SPONSORED BENEFITS

Tiffin University offers excellent benefits. All full-time employees of Tiffin University are eligible for our full-time benefits package, which includes medical, dental, and vision insurance, Health Savings Account with employer incentive contribution, Employer Paid and Supplemental Life Insurance, Short-Term, and Long-Term Disability, 403b Retirement with Employer Match, Time Off (annual and sick leave), Observed Holidays, Tuition Assistance and Reimbursement, and Employee Assistance Program.

KEY COMPETENCIES

Interdependence:  Fosters collaboration

Communication: Strong decision-making and communication skills

Accountability: Formulates effective and progressive strategies aligned with the University's mission and values

Respect: Creates an engaging, collaborative work environment by bringing diverse people and ideas together.

Entrepreneurship: Influences and Inspires

EMBRACING OUR GUIDING PRINCIPLES

VISION STATEMENT – The vision for Tiffin University is to become A premier university for challenging students to enhance their global competencies and 21st-century skills for success in a diverse world.

MISSION STATEMENT – The mission of Tiffin University is to Educate students by linking knowledge to professional practice.

CORE VALUES – The values of Interdependence, Communication, Accountability, Respect, and Entrepreneurship comprise the ICARE values of Tiffin University.

Tiffin University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. While we strive for a diverse mix of candidates, all employment decisions are made without regard to race, sex, or other protected characteristics. 

Tiffin University is an Equal Opportunity Employer