At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.
Position Overview
If you are an accomplished communicator who is passionate about storytelling, content creation and digital strategy, then Freddie Mac is your next destination!
Apply today to join the Public Relations and Digital Communications team as a Digital Design & Content Senior responsible for developing content across our digital channels that support Freddie Mac’s objectives and enhance our public image.
In this role, you’ll plan and develop digital content for a variety of audiences and channels to communicate the company’s activities, and act as a strategic content partner to internal clients, collaborating with business and communications leaders at all levels.
To learn more about the position and our excellent benefits, please apply!
Our Impact:
We bring Freddie Mac positioning, tools and resources to life with content that amplifies those communications initiatives across all channels. We collaborate across Freddie Mac to ensure alignment with business objectives — and deliver with excellence.
We conceptualize awareness campaigns to raise the profile of Freddie Mac and the services we provide to showcase the impact of our work. We’re responsible for the design and implementation of effective communications and marketing strategies, the optimization of existing campaigns, and the creation of new content and digital and marketing strategies. We provide and develop creative direction within the approved brand framework and implement best practices for marketing including web, social media marketing and content amplification.
We develop Freddie Mac’s cohesive and differentiated positioning to build reputation as a transformational organization in the housing market. We break down barriers to understanding and engagement through accessible and engaging content and effective marketing of Freddie Mac tools and resources. We amplify Freddie Mac initiatives across all channels to build a connection between Freddie Mac and its various audiences with the intention of growing engagement, followers and advocates. We are part of cultivating and engaging a passionate and inspired team.
Your Impact:
We are seeking a creative, results-oriented digital content writer and strategist to create compelling content for a variety of audiences that elevates the Freddie Mac brand and helps meet our business objectives.
We take our role as a voice of Freddie Mac seriously and know the importance we play in our role as stewards of Freddie Mac’s profile and reputation.
Digital Content Creation
Write thought leadership articles, blogs, web content, email newsletters and other short- and long-form content that engages B2B, B2C and talent recruitment audiences and meets business objectives.
Conceptualize and pitch story ideas for B2B, B2C and talent recruitment audiences that align with messaging priorities.
Manage the review process and subsequent content revisions through multiple rounds of stakeholder reviews from leaders at all levels. Meet all production deadlines.
Perform peer reviews of content for alignment with channel tone and company positioning and quality assurance. Provide developmental editing as needed.
Mentor junior content contributors, providing supportive and educational feedback to improve their writing over time.
Optimize existing content for a variety of audiences and digital channels, as well as search engines and answer engines.
Content Strategy and Consultation
Create and manage the execution of the content strategy for the recruitment marketing blog, consumer content syndication and other digital channels.
Advise internal clients from multiple business units on how to improve the effectiveness of their webpage content, informed by business objectives, user data, website best practices, and opportunities to optimize for search engines and answer engines. Write or revise the web content as needed.
Lead web content update projects across multiple websites, in collaboration with the web strategy manager, digital product owners and other web support teams.
Stay abreast of current communications trends to drive continuous improvement through tools, technology, process and people.
Qualifications:
5-7 years of related experience.
College degree in a communications field, journalism or equivalent experience.
Outstanding written and verbal skills with expertise in both long- and short-form writing. (Applicant will be asked to submit writing samples and take a writing test.)
Ability to understand and translate complex subject matter for multiple audiences.
Creative problem solver who can connect the company’s objectives to compelling content in a variety of formats.
Strong understanding of communications planning, creation, publishing, monitoring, and measurement methods and tools.
Demonstrated experience in digital communications and content strategy for web, blogs and thought leadership.
Public relations agency, media relations, financial services, housing industry and/or Capitol Hill experience a plus.
Keys to Success in this Role:
Exceptional written, verbal and editing skills. Detail-oriented.
Creative thinker with a passion for storytelling in a variety of formats.
Able to incorporate feedback from stakeholders with a professional and open-minded attitude.
Positive relationship-building skills.
Strong client management skills.
Excellent time management and the ability to juggle competing priorities.
Able to thrive in fast-paced environments, while being flexible, collaborative and deadline-driven.
Current Freddie Mac employees please apply through the internal career site.
We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.
CA Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.
Time-type:Full timeFLSA Status:ExemptFreddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.
This position has an annualized market-based salary range of $93,000 - $139,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.