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Editorial and Content Strategist

VGM Group, Inc
Full-time
Remote friendly (United States)
Worldwide

HOMELINK, a business unit within VGM Group’s family of businesses, is an innovative national provider of integrated specialty services for the healthcare and workers’ compensation industries. HOMELINK provides a comprehensive offering of ancillary care products and services, including advanced clinical programs, and partners with both payers and providers. As a privately held, employee-owned company, HOMELINK team members are committed to delivering high quality service from referral to resolution. To learn more about VGM HOMELINK, visit our website at www.vgmhomelink.com. 

Position Summary 

 

We’re looking for a content strategist who thrives at the intersection of content planning and creation. This isn’t just a writing role; it’s about owning the entire content ecosystem. You’ll drive editorial strategy, forecast and plan content calendars, define & evolve messaging, and help shape the brand experience for our audiences. You’ll also be deeply involved in creating the work: writing clear, compelling, and engaging content that brings complex healthcare and insurance topics to life. 

 

You thrive in translating technical concepts into compelling, accessible content. You are equal parts strategic thinker and craftsman: someone who can see the big picture of how content drives brand and demand, while digging in to produce it. You’ll be the voice of the brand, ensuring voice/tone, style, and messaging consistency. This role is about building the content strategy and the content that brings it to life. 

 

Reporting to: Vice President, Marketing 

Working Location: Employees whose primary residence is around a 30-mile radius of VGM Main Campus are expected to work onsite at least four days per week. Specifics will be under the leader's discretion and subject to manager approval and business needs. 

Work Hours Classification: Full time, 8:00am-5:00pm CST 

 

Position Responsibilities 

 

Content Strategy & Planning 

  • Develop and maintain a comprehensive content strategy aligned with business objectives, audience personas and brand positioning
  • Build and manage editorial calendars for multiple channels, ensuring timely and relevant content delivery
  • Forecast content needs for campaigns, internal communications, thought leadership initiatives, and seasonal priorities
  • Oversee and evolve messaging frameworks that support brand voice and tone across all platforms

 

Multi-Channel Content Creation 

  • Lead/partner on creative concept development across a variety of initiatives, including brand & enterprise initiatives, internal communications, sales enablement, lead generation, network communications, and more
  • Write and produce high-quality content for a variety of formats, including: 
    • Social media posts (organic and paid)
    • Website content (landing pages, blogs, resource hubs)
    • Opt-in content (guides, white papers)
    • Email campaigns and newsletters
    • Internal communications (employee updates, leadership messages)
  • Craft both creative promotional copy and in-depth thought leadership pieces that position the brand as an industry authority
  • Translate complex healthcare and insurance concepts into clear, compelling, and accessible language

 

Brand Voice & Messaging Ownership 

  • Serve as the voice of the brand, ensuring consistency in tone, style, and messaging across all content
  • Collaborate with marketing and leadership teams to refine and enforce brand voice guidelines
  • Audit existing content for alignment with brand standards and strategic objectives

 

Cross-Functional Collaboration 

  • Partner with marketing, sales, account, network and other teams to translate business objectives into compelling content solutions
  • Work closely with design, external partners, and subject matter experts to create great content
  • Provide input on creative concepts and campaign themes to ensure messaging cohesion

 

Performance & Optimization 

  • Monitor content performance metrics and use insights to refine strategy and improve engagement
  • Stay informed on industry trends, audience behaviors, and emerging content formats to keep the brand competitive

 

Project Ownership & Workflow Management 

  • Manage multiple projects simultaneously from concept through production
  • Prioritize tasks, maintain timelines, and ensure quality under tight deadlines
  • Coordinate with external vendors and internal partners when necessary

 

Adaptability & Versatility 

  • Flex into adjacent tasks as needed, such as supporting campaign strategy, assisting with creative brainstorming, or contributing to internal projects
  • Embrace new tools and technologies to enhance content creation and distribution

 

Position Qualifications 

 

Education/Experience: 

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
  • 5+ years of professional experience in content strategy, content marketing, or editorial roles.
  • Proven ability to plan and manage editorial calendars across multiple channels.
  • Demonstrated experience writing both creative marketing copy and long-form thought leadership content 
  • Strong track record of translating technical or complex topics into clear, engaging, and accessible content.
  • Hands-on experience producing content for digital platforms (social, web, email) and traditional formats.
  • Preferred: Experience in healthcare/insurance industry, SEO best practices, high-level familiarity with marketing automation platforms, CMS tools

Skills and competencies: 

  • Excellent writing, editing, and presentation skills, strong content planning and storytelling abilities
  • Strategic thinking, adaptability, collaboration, attention to detail, creative problem solving, communication
  • Multi-channel expertise, including web, social, email, long-form, etc.
  • Familiarity with digital tools and platforms, including AI tools

Physical Requirements:  

  • Operation of office equipment and using technology efficiently such as computers, phones, misc. office equipment        
  • Visual abilities to include reading, distance vision and peripheral vision  
  • Moving throughout the VGM facilities when needed. 


This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate. 

 

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 


The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.


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