Email Marketing Manager
Rag & Bone
Full-time
On-site
New York, New York, United States
$52,000 - $55,000 USD yearly
Content Marketing Roles
Company History
From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining their British heritage with directional, modern design. Today, Marcus Wainwright and David Neville's brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic.
Inspired by a desire to create beautifully constructed clothes, with no formal fashion training, the expats immersed themselves in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing rag & bone's core philosophy.
With a downtown sensibility, signature clean silhouettes and an inherent integrity – each piece is impeccably crafted from the finest materials available and approached from a form and function design standpoint – rag & bone continuously redefines urban style.
Overview
The Manager will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klaviyo email and sms marketing software to drive sales.
This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end-to-end e-mail process including briefing, planning and execution.
Responsibilities:
From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining their British heritage with directional, modern design. Today, Marcus Wainwright and David Neville's brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic.
Inspired by a desire to create beautifully constructed clothes, with no formal fashion training, the expats immersed themselves in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing rag & bone's core philosophy.
With a downtown sensibility, signature clean silhouettes and an inherent integrity – each piece is impeccably crafted from the finest materials available and approached from a form and function design standpoint – rag & bone continuously redefines urban style.
Overview
The Manager will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klaviyo email and sms marketing software to drive sales.
This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end-to-end e-mail process including briefing, planning and execution.
Responsibilities:
- Collaborate with retention marketing team on monthly calendar and owned channel messages
- Own the e-mail briefing process in partnership with marketing and creative teams
- Assemble content deliverables from cross functional partners
- Create, schedule, QA and send marketing emails and SMS sends
- Track primary metric and develop benchmarks inclusive of revenue and engagement metrics
- Partner with digital team to execute on A/B testing strategies
- Work within marketing platforms to import, tag, and segment contacts
- Support strategies for behavioral e-mail and SMS programs inclusive of welcome series, post-purchase and re-engagement programs
- 3+ years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands
- Proficient in Excel
- Highly organized and skilled in time management
- Team player with demonstrated ability to work cross-functionally
- Strong communication skills
- Ability to be a creative problem solver
- Experience with Klaviyo, or similar e-mail scheduling tool, preferred
- Salary is in a range of $80,000-$100,000 based on experience.
Rules we live by | Rules you live by
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make S&&t Happen - Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.