Email Marketing Manager

Location: Los Angeles, California (on-site)

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.

The Email Marketing Manager will work closely with the VP of Performance Marketing to execute and optimize PragerU’s email and SMS marketing programs. This role is responsible for managing campaign workflows, overseeing the email system (Iterable), and ensuring that communications support key organizational goals including audience growth, retention, donations, and content promotion.

Duties and Responsibilities:

• Support the development and day-to-day execution of PragerU’s email and SMS marketing campaigns, aligned with organizational goals.
• Manage the email interface system (Iterable), including scheduling, delivery, and technical administration for both general PragerU and PragerU Kids campaigns.
• Coordinate campaigns that reach millions of active subscribers with accuracy and timeliness.
• Partner with paid media, content, and partnerships teams to support high-quality list acquisition and engagement.
• Monitor, test, and optimize campaigns regularly (A/B testing, segmentation, personalization, etc.) to improve performance.
• Track and report on key metrics for all campaigns, identifying insights and recommending improvements.
• Ensure email and SMS messages are clear, consistent, and delivered properly to recipients.
• Help maintain email deliverability, list health, and domain reputation.
• Contribute to content creation for email campaigns, applying and evolving best practices.
• Assist in the development of lifecycle communication journeys to engage, retain, and reactivate audiences.
• Utilize marketing technology to automate campaigns where appropriate while applying personalization strategies.
• Ensure compliance with email and SMS regulations (CAN-SPAM, TCPA) and maintain deliverability standards.
• Provide guidance and mentorship to one direct report.
• Perform other duties as assigned.

Successful Candidates Will Possess:

• 3–5 years of experience in email marketing, with some experience managing campaigns or projects; prior supervisory experience a plus
• Strong knowledge of direct email marketing and SMS practices
• Solid understanding of segmentation, automation, deliverability, A/B testing, and audience engagement strategies
• Proficiency in Excel and familiarity with HTML; ability to quickly learn technical systems and in-house tools
• Experience with subscription/membership or donor-based business models preferred
• Analytical and data-driven mindset, with the ability to translate insights into actionable improvements
• Strong communication, collaboration, and problem-solving skills
• Experience providing guidance or mentorship to colleagues or junior staff
• Highly organized with the ability to manage multiple projects in a fast-paced, deadline-oriented environment
• Flexibility and adaptability to work through ambiguity and change
• Commitment to PragerU’s mission of promoting American values, freedom, and critical thinking

How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.

Salary Range: The salary target for this role is $85,000 - $110,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

An error page could appear for several reasons. If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.

Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.