Email Marketing Specialist

The Role:

The Email Marketing Specialist will drive our email marketing efforts to minimize any friction along the prospect and buyer journey to help maximize revenue. This role will be responsible for the execution of email marketing automation as part of IBISWorld’s global Marketing and Customer Experience strategy. Your goal will be to develop and coordinate a global email marketing strategy and facilitating integrated marketing communications, while ensuring email marketing best practices are upheld. The Email Marketing Specialist’s role sits on our Go-to-Market team and is responsible for collaborating with marketing, customer experience, and product teams, to meet business objectives.

Key Duties:

• Campaign set-up, testing, tagging, accessibility, scheduling, and deployment across various email channels. You will work with internal teams for key email elements such as imagery, landing pages, content, and data to develop and execute integrated email campaigns that directly support business objectives; ensure creative and messaging is on brand and accurate across all channels.
• Manage email campaigns end-to-end, including planning, coordinating, drafting content for approval, audience segmenting, targeting, set-up, QA, testing, reporting.
• Implement, manage and optimize relevant triggered and automated campaign journeys. Design campaigns that are aligned to customer segments, and ensures email content is aligned to appropriate stages in the buyer’s journey.
• Champion continuous advancement of our email marketing capabilities and email strategies; work with international teams to effectively communicate these tactics.

·       Work with internal teams to build and maintain database segments. Execute audience segmentation strategies and perform content/offer testing to optimize email campaigns.

·       Build and publish digital forms, including demo request, gated download, and survey forms.

Performance Expectations:

• Build, deploy, and track email nurture paths to drive online lead generation, education, and product launches to meet business revenue goals and growth targets.
• Measure and report performance of all email marketing campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Track and analyses campaign results, communicate findings with internal teams and action key findings.
• Effectively deploy email automation campaigns as required for product launches, re-engagement and retention. Ensure that all content is aligned with the company’s brand and messaging guidelines.
• Maintain and grow client email data lists within Pardot/Marketing Cloud Account Engagement and Salesforce.
• Coordinate email automation strategy to boost sales and build customer loyalty.

As the successful candidate, you will have:

·       2+ years of email build/execution/QA experience using Pardot (preferred), or similar email development/marketing automation tools

·       2+ years Salesforce Reporting or similar CRM reporting tools experience

·       Experience with Sales Engagement Platforms (e.g. Outreach) and AI conversational email tools highly regarded

·       Experience with Google Analytics, Tableau or other data collection and visualization tools highly regarded[AC1] 

·       Confidence with editing HTML and demonstrated ability to learn technical systems and in-house tools rapidly

·       Experience using project management tools

·       A creative flair and excellent copywriting skills highly regarded

·       Strong understanding of the customer journey and a passion for using customer insights to inform email strategy

·       A data-driven growth mindset and the ability to think strategically

·       Excellent attention to detail, organization, and project management skills

·       Self-starter with ability to work effectively with geographically dispersed and remote teams

·       Strong interpersonal skills, time management and attention to detail

Salary Range: $70,000-$75,000

You will be rewarded with a competitive salary, work from home flexibility as well as a great working environment.

This role would suit candidates with an undergraduate degree and previous experience in a similar role developing an email marketing strategy.

EQUAL OPPORTUNITY EMPLOYER

IBISWorld is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

If you are an individual with disabilities who needs accommodation or if you are having difficulty using our website to apply for employment, please email applicantaccommodation@ibisworld.com for assistance.