JOB SUMMARY:
The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing, and promotional campaigns.
REMOTE DETAILS:
Las Vegas Residents – This position is offered as a hybrid role with two days in-person and three days remote.
KEY JOB FUNCTIONS:
Execute email and mobile communications
Coordinate activities of design, content, and development teams to meet multiple, interdependent deadlines
Provide suggestions/improvements to your own work as well as other team members’ work
Develop and demonstrate subject matter expertise
Execute complex emails/mobile/campaigns
Establish relationships with key property contacts
Build and rigorously test each email, verifying copy, layout, links, and dynamic content, as well as assessing and addressing any spam risks
Execute flawless QA
Lead 5 or more projects each year while being involved in a minimum of 3 other projects
Support all training efforts, including the creation of training documentation
Perform all other related and compatible duties as assigned
EDUCATION and/or EXPERIENCE:
Bachelor’s degree in Marketing, Business, Communication, or related field.
Digital marketing experience with an understanding of email best practices for design, subject lines, copy, testing, calls to action, etc.
QUALIFICATIONS:
Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy, and calls to action
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other ESP
Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
Strong email-related HTML experience required, web design experience preferred
Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
Proficiency in AMPscript or other scripting language to create variations with a single email
Ability to write and execute SOQL queries and/or understanding of database querying
Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
Superior communication, writing, presentation, and follow-up skills
Evidence of learning quickly and the ability to build on existing business foundations
Excellent time and project management with exceptional attention to detail
Ability to take ownership and initiative, and work independently with minimal direction, while also functioning and contributing as part of a team
Ability to plan, prioritize, and organize effectively, handle multiple high-priority projects concurrently, and react quickly to shifting priorities
An ideal candidate will have a passion for email marketing, be driven to achieve results, be detail-oriented, self-motivated, enthusiastic about taking on responsibilities, and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.
Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development.
Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.
MUST have excellent WRITTEN and oral communication skills and be able to communicate to all levels of the organization comfortably.
WORK ENVIRONMENT:
Must be able to work in areas containing dust, second-hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
Must be able to work in a fast-paced environment.