Email Marketing Specialist

The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns. 

REMOTE DETAILS: 

This position is offered as a hybrid role with two days in-person in Las Vegas and three days remote. 

KEY JOB FUNCTIONS: 

• Execute email and mobile communications 

• Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines 

• Provide suggestions/improvements to your own work as well as other team members’ work 

• Develop and demonstrate subject matter expertise 

• Execute complex emails/mobile/campaigns 

• Establish relationships with key property contacts 

• Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks 

• Execute flawless QA 

• Perform all other related and compatible duties as assigned 

EDUCATION and/or EXPERIENCE: 

• Bachelor’s degree in Marketing, Business, Communication or related field. 

• Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc. 

QUALIFICATIONS: 

• Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action 

• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business 

• Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other marketing execution software

• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key) 

• Strong email-related HTML experience required, web design experience preferred 

• Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool 

• Proficiency in AMPscript or other scripting language to create variations with a single email 

• Ability to write and execute SOQL queries and/or understanding of database querying 

• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.) 

• Superior communication, writing, presentation, and follow-up skills 

• Evidence of learning quickly and ability to build on existing business foundations 

• Excellent time and project management with exceptional attention to detail 

• Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team 

• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities 

• Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.

• Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development. 

• Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment. 

• MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization. 

WORK ENVIRONMENT: 

• Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality. 

• Must be able to work in a fast-paced environment