Email Marketing Specialist

 

 

The Email Marketing Specialist is responsible for creating and maintaining email campaigns, assets used within the email campaigns, html coding, email reporting and analysis. Further tasks will consist of learning and understanding dynamic content, AMPscript and SQL. 

 

The Email Marketing Specialist will work closely with our Account Service teams to ensure quality and timely results for the client as well as working with our Database team to ensure data is being provided correctly for an efficient and accurate job flow. 

 

The Email Marketing Specialist is also encouraged to be proactive in future email development to ensure we are providing the best service possible and staying ahead of the technology curve. 

 

Key Responsibilities: 

 

• Creating and Scheduling Campaigns: Develop and schedule email campaigns based on marketing objectives and calendars.  

 

• Managing Email Lists: Analyze email lists, ensuring they are complete and accurate.  

 

• Content Creation and Design: Code emails based upon provided design.  

 

• Performance Analysis: Analyze email campaign metrics (e.g., open rates, click-through rates) to track success and identify areas for improvement.  

 

• Reporting: Generate reports on email marketing performance to share insights with the team.  

 

• Compliance: Ensure email campaigns adhere to relevant regulations (e.g., CAN-SPAM, GDPR).  

 

• Collaboration: Work with other marketing team members to align email campaigns with overall marketing strategies.  

 

• Using Email Marketing Tools: Utilize email marketing platforms (e.g., Mailchimp, Constant Contact, Salesforce, Litmus) for campaign creation and management. 
 
 Useful skill sets to have working knowledge of the following; Word, Excel, Constant Contact, Mailchimp, Salesforce, Adobe CC (Photoshop, Illustrator, Indesign, Acrobat), SQL, and HTML.