Email Marketing Specialist

ABOUT THE BRAND:

Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide.  Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.

Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!

By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com

Callaway is hiring an Email Marketing Specialist to execute and drive our strategy for customer retention and reactivation, primarily through, but not limited to, our email and SMS channels. In this role, you will perform and test strategies to increase down-funnel email metrics — such as total revenue and conversion rate — as well as increase our customers’ return visits and order frequency. To be successful in this role, candidates must have direct experience with outbound marketing (email, SMS, or push), comfort with data, an inquisitive mindset, and an ardent desire to build a relationship with Callaway’s current and future customers. Candidates should also exhibit the intellectual curiosity required to stay on top of intra-company and industry trends to apply best practices to our business.

ROLES AND RESPONSIBILITIES 

• Develop and execute email programs to drive customer retention and growth, including lifecycle, trigger, and promotional email. 

• Consistently test and lean into the most effective strategies over time. 

• Define and iteratively improve upon a segmentation strategy that enables a more personalized experience for our customers. 

• Influence and leverages our internal partners and stakeholders to drive Callaway’s digital growth. 

• Regularly report KPIs, analyze performance, draw conclusions based on data, and recommend next steps. 

• Develop expertise within our marketing technology toolset. 

• Own and manage the complete send calendar to support business objectives.

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities) 

• Strong analytical and quantitative skills. 

• Knowledge and experience with audience building and segmentation — including CDP knowledge
• Strong design sensibility that enhances brand expression and supports down‑funnel revenue performance.

• Ability to work independently or in a group. 

EDUCATION AND EXPERIENCE 

• Bachelor’s degree in marketing, data analytics, or a relevant field or equivalent work-related experience is required. 

• 3+ years’ experience in online marketing and 2+ years' experience with email marketing and marketing automation tools.  

• Effective communication and organizational skills; meticulous 

• Preferred: Prior experience utilizing enterprise‑level ESP platforms.

• Preferred: SMS experience.  

• Preferred: Experience with Project Management Software

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DE&I and EEOC:

Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.

ARE YOU READY TO MAKE THE TURN? APPLY TODAY!