Email Marketing Specialist (On-site)

Kaplan Early Learning Company is growing and seeks to hire an Email Marketing Specialist (On-site).

For over 50 years, Kaplan Early Learning Company has been a champion for children. From our research-based curricula to enriching classroom environments and innovative technology solutions, Kaplan's products and services inspire a lifelong love of learning in children and educators. At Kaplan, we come to work every day knowing that we are making an impact on children, families, and educators not only in our local communities, but around the world!

We are a national leader in the early childhood educational market, and we remain focused on what makes our organization different - Our People! If you are looking to join an organization where your talents are recognized, we're the team to join. It's often said when you join the Kaplan team you never want to leave - so prepare yourself to partner with a passionate staff who celebrates an average tenure of 15 plus years!

About the Position:

Kaplan Early Learning Company is seeking an Email Marketing Associate to support the execution and optimization of our email marketing efforts. This role is ideal for an entry- to mid-level marketer who enjoys writing, organizing campaigns, and learning how email supports broader demand generation and sales goals. This position offers opportunity for expanded growth based on performance.

The Email Marketing Associate will play a key role in planning, writing, building, and analyzing our weekly email communications while collaborating closely with content, design, and demand generation team members.

Position Responsibilities Include:

Email Strategy & Planning

• Support execution of the email marketing strategy defined by marketing leadership
• Develop messaging and product focus for individual emails within established campaigns and initiatives
• Maintain and update the email calendar to ensure timely and accurate delivery of weekly emails and workflows

Email Writing & Execution

• Write email copy for all KELC emails, including:
• Subject lines
• Preview text
• Body copy
• Graphic headlines
• Collaborate with the design team to stage emails in HubSpot
• Review staged emails to ensure: Accuracy of content
• Proper formatting
• Functional links and CTAs

Scheduling & Campaign Management

• Schedule all emails in HubSpot according to the Demand Gen content calendar
• Assist with the setup and maintenance of email workflows and basic automation, following established best practices and guidance

Analytics & Optimization

• Monitor performance metrics for email campaigns, including open rates, click-through rates, and conversions
• Identify opportunities to improve engagement and performance through:
• Messaging adjustments
• Subject line testing
• CTA optimization
• Share performance insights and recommendations with marketing leadership

Lead Generation Support

• Build and manage lead generation landing pages in HubSpot for email-driven campaigns
• Create and maintain forms and associated workflows to support lead capture and follow-up

Position Requirements Include:

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• 1 – 3 years of email marketing experience, preferred.
• Strong written communication skills with attention to detail.
• Demonstrated ability to perform in a fast‑paced, highly professional corporate environment.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfortable working cross-functionally with design, content, and marketing team.
• Collaborative mindset and ability to work efficiently with supportive team members.
• Interest in email marketing, demand generation, and lifecycle marketing.
• Experience with HubSpot or other email marketing platforms (preferred).
• Familiarity with email marketing best practices.
• Exposure to analytics or campaign reporting (a plus).
• Interest in or familiarity with early childhood education or education-focused brands (a plus).

Benefits Include:

• Competitive pay rate
• Paid Time Off including holidays
• Paid Maternity/Paternity Leave Supplemental Program
• Childcare Discounts
• Medical, Dental, Vision Insurance
• Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives
• Short-term disability and long-term disability income replacement programs through Voya Insurance
• Educational Tuition Assistance
• Verizon and AT&T Discount
• YMCA Discount
• Employee Referral Bonus
• LifeMart Discount Shopping Website
• Kaplan Outlet Center Discount
• Pet Insurance

Please include your salary range requirement.

Kaplan Early Learning Company is an Equal Opportunity Employer. We embrace differences, welcome diversity and value a culture of respect.

You can request reasonable accommodations by contacting Human Resources via email at HumanResources@Kaplanco.com.