Head of Content

Head of Content

Location: San Francisco

Compensation: $200k – $300k TC

Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale. We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics.

We're backed by investors and operators from LinkedIn, YouTube, HubSpot, Twitch, and Google. We’ve built a repeatable system for turning founder-led content into meetings, pipeline, and brand power.

You’ll work directly with CMOs, founders, and GTM teams to turn strategy into influence, and influence into meetings. You’ll guide high-value SaaS clients on what to say, how to say it, and how to measure its impact on revenue—while also defining Virio’s voice and building a repeatable content engine from the ground up.

What You’ll Do

• Lead content strategy for each client—partnering with executives and GTM leaders to align content with their revenue goals and brand narrative.

• Define and execute Virio’s internal content strategy: what we say, how we say it, and how it scales across channels (LinkedIn, YouTube, Twitter/X, newsletters, and beyond).

• Guide content creation across written, video, short-form, and new media—either hands-on or in collaboration with creatives.

• Translate campaign performance into executive-level insight: engagement trends, pipeline attribution, renewal ammo.

• Develop the systems that support consistent, scalable content delivery for clients and for Virio including briefing frameworks, editorial reviews, reporting structures, and format innovation.

• Partner cross-functionally with Sales, Product Marketing, Client Services, and Creative to align messaging and amplify results.

• Oversee quarterly content planning and strategic reviews for both Virio and key accounts, using data and insight to drive next-step decisions.

• Use a discretionary relationship budget (1–1.5% of ACV) to deepen client partnerships via workshops, offsites, or executive experiences.

• Lay the groundwork for a future content team—recruiting and managing writers, strategists, and external creators as we scale.

Who You Are

• Client-obsessed – You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts.

• Strategic storyteller – You craft narratives that resonate with founders, CMOs, and GTM leaders—and tie them to real business outcomes.

  Content architect – You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale.

• Execution-first – You don’t just pitch ideas—you write copy, ship posts, and iterate fast based on data.

• B2B-native – You understand how content fits into the GTM motion—ABM, demand gen, founder brand, and sales enablement.

• Fluent in formats – You move across formats: LinkedIn carousels, interview scripts, video series, newsletters, Notion libraries, and pitch decks.

• Creative operator – You balance creative instinct with GTM rigor—thinking in hooks, CTAs, and commercial value.

• Team-minded – You love collaborating with designers, strategists, and AMs to turn client goals into standout campaigns.

• Startup-ready – You thrive in ambiguity, move with urgency, and bring structure without slowing velocity.

Bonus Points

• Experience with LinkedIn-native and video-led content strategy

• Familiarity with platforms like Beehiiv, Descript, Figma, Notion, Webflow, and Zapier

• Experience working directly with startup founders or C-level execs on public brand positioning

• Track record of turning content programs into a revenue growth engine

• Experience ghostwriting or executive storytelling in a B2B context

Why Join Virio?

• Founding Seat – You’ll shape how we serve clients and how we scale content—two of the most critical levers in our business.

• You’ll own relationships and results – This isn’t a content desk job. You’ll sit at the heart of our revenue and growth engine.

• Career acceleration – Success here puts you on track to lead growth in the next iconic GTM company.

• You’ll work with elite clients – Founders, CMOs, and Series A+ GTM teams building fast—your impact will be immediate and visible.

• You’ll define the future of content-led GTM – At Virio, content isn’t marketing—it is the product.

• Top-Shelf Benefits: 100% paid medical, dental, and vision + 401(k) + $1,000/month wellness & meals stipend. We take care of our people.