Home Lending - Search Engine Optimization Marketing Strategy - Senior Associate

Whether purchasing a first home or vacation home, refinancing an existing mortgage, or tapping into a home equity line of credit, we offer a wide array of products and services to meet customers at every stage of their journey. This role will focus on leading our internal and external resources to develop and implement new content and site optimizations that increase discovery in search results—while driving digital leads to our Sales team as the search landscape continues to change and evolve.

As a Search Engine Optimization Marketing Senior Associate within Home Lending, you will collaborate with cross-functional partners to design and execute strategic campaigns, build bottom-up estimates, analyze performance, and identify optimization opportunities to deliver effective results against business targets.

Job Responsibilities

• Develop and define the SEO roadmap; identify new opportunities; and improve front-end discoverability and back-end conversion.
• Help position the channel for growth, especially during a time of rapid innovation and change due to the onset of AI Search.
• Provide tactical, executional, and strategic leadership across our Home Lending SEO, GEO, Web, and Content functions.
• Provide best practices and innovative ideas for SEO and content marketing to improve the discoverability of Home Lending content.
• Perform SEO audits and implement optimizations to maintain channel health, integrate new strategies, and execute the SEO learning agenda.
• Navigate a highly matrixed organization, influence partners, build consensus, and work across functional departments to plan and execute audience targeting, channel plans, and creative.
• Analyze performance metrics and mine insights to uncover new opportunities for growth.
• Act as a thought leader for the overall digital vision and roadmap.
• Own issues proactively and drive end-to-end resolution.
• Build and maintain relationships with key partners and stakeholders.

• Manage projects effectively through all internal approval processes.

   

Required Qualifications, Capabilities, and Skills

• BA/BS degree
• Proven track record of driving results through SEO
• 4+ years of SEO and digital marketing experience, with expertise in content creation
• Financial services industry experience 
• Established track record of delivering results in a complex environment; experience managing multiple initiatives simultaneously within deadlines
• Demonstrated ability to analyze problems, design solutions, and communicate effectively and confidently (verbal and written) with relevant stakeholders to gain buy-in
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative, fast-paced environment
• Develops strong partnerships; leads through collaboration; recognized as a team