Lead Content Strategist

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

The goal of the Off Road Vehicle Digital and Marketing team is to develop strategies and goals that deliver the right message to customers at the right time in their journey, ultimately driving retail conversion and the best customer experience for our customers. The team works cross-functionally across multiple key stakeholders to drive a consistent and seamless experience and connection with our customers digitally.

The Lead Content Strategist is responsible for driving content strategy and execution, serving as a resource primarily for the Polaris Off Road business and its key partners. This role is responsible for developing and editing high-impact content, ensuring consistency across channels, and accelerating delivery timelines through improved processes. The Lead Content Strategist is responsible for partnering with cross-functional teams—including marketing, UX, and brand—to unify voice, optimize performance, and elevate the customer experience through strategic content leadership. It is also responsible for leading the rollout and adoption of AI-enabled copywriting technologies, shaping messaging frameworks, enhancing storytelling across digital platforms, and enabling the businesses to improve their copywriting capabilities.

This role is highly cross-functional in nature, working with teams across the various Polaris businesses and digital teams to ensure flawless execution & drive high-impact results.

Content Strategy & Development

• Lead the development of holistic content strategies in partnership with the business and cross-functional teams that span across digital, paid media, channel marketing, cultivation, owner engagement and beyond.

• Create and refine messaging frameworks that support storytelling across diverse platforms and audience segments.

• Develop and edit content for a wide range of formats including web pages, campaign assets, product messaging, email, social media, and internal communications.

• Collaborate with cross-functional teams to ensure content aligns with brand voice, business objectives, and audience needs.

• Use performance data and audience insights to inform content decisions and identify opportunities for optimization across channels.

Messaging & Campaign Development

• Collaborate with marketing teams to craft compelling product and campaign messaging, from initial positioning to final execution.

• Develop Features, Advantages, and Benefits (FABs) to support product storytelling and reduce review cycles.

AI-Enabled Copywriting Leadership

• Spearhead the rollout of AI-powered copywriting tools across Polaris, including training, adoption, and process integration.

• Shape messaging frameworks and positioning strategies that leverage AI capabilities for speed and consistency.

• Serve as a subject matter expert and advocate for AI-driven content innovation.

Cross-Platform Consistency

• Ensure message consistency across all channels, including web, email, social media, paid media, and owner communications.

• Create and maintain a standardized communication style guide to unify brand voice across touchpoints.

Process Improvement & Agility

• Lead initiatives to streamline content creation and review processes, reducing delivery timelines and improving quality.

• Drive continuous improvement in content workflows, leveraging data and feedback to refine strategies.

Required

• 7+ years of experience in content strategy, copywriting, or digital marketing, preferably in a multi-brand or matrixed organization.

• Bachelor's degree in Marketing, Communications, Business or equivalent degree

• Exceptional writing, editing, and storytelling skills.

• Proven experience working with AI or automation tools in content workflows.

• Ability to apply an understanding of existing and emerging technology and digital marketing needs to the development and implementation of content strategy and copy build out

• Strong understanding of SEO impacts, UX principles, and digital performance metrics.

• Ability to lead cross-functional initiatives and influence stakeholders at all levels.

• Solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications and run project meetings

• Experience in managing projects using JIRA/Agile/LeanKit or other PM tools

• Experience with content management systems (CMS), analytics tools, and project management platforms.

• Understanding of the project lifecycle of digital marketing campaigns, including website creation and content updates

• Experience working with and managing multiple technical/specialist partners like UX, Design, Development, Content, Analytics

• Agency experience

WORKING CONDITIONS

• Corporate office environment – in office 3 days/week (WFH 2 days)

The starting pay range for Minnesota is $90,000 to $115,000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography.  While individual pay could fall anywhere in the range based on these factors, it is not common to start at the high end or top of the range. 

To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing.  Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings.  Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

EEO Statement

Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at 800-765-2747 or Talent.Acquisition@Polaris.com.  To read more about employment discrimination protection under U.S. federal law, see: Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov).