Manager, Content Strategist

About WPP Unite
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact

The Creative Effectiveness Hub, serves as the engine behind our content performance. This unique embedded role positions you directly within our client's team, acting as a crucial link between WPP's cutting-edge capabilities and the Unilever's strategic objectives. As a cornerstone of the Social-First Demand Generation strategy, you will transform raw assets into insight-driven, deployment-ready media inputs. You will leverage WPP's advanced tech and AI-driven solutions to assemble, version, modularize, and format content, ensuring creative excellence and operational efficiency at scale while directly supporting the client's business needs.

Working in close partnership with the Unilever's Media & Commerce teams, you will integrate WPP's AI capabilities into workflows, pilot emerging technologies, and lead testing to stay at the forefront of innovation. Through seamless collaboration with both WPP internal teams and client stakeholders, and leveraging data-driven insights, you will continuously improve creative quality, enabling the creation, testing, and optimization of content for maximum business impact, all while upholding WPP's operational standards and policies.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Content Deployment & Adaptation:
  • Deploy and adapt assets for BSAY (Brand say) and OSAY (Other say) campaigns across social and programmatic channels, directly supporting the client's Skin Cleansing portfolio and integrating seamlessly with their marketing calendars.
  • Remix and optimize creative assets for platform-specific requirements while diligently maintaining brand integrity as defined by the client.
• Modular Toolkit Management:
  • Work with WPP's modular content toolkits to enable efficient versioning and personalization for client campaigns.
  • Ensure toolkit components are correctly applied and adapted for different formats and placements, aligning with client specifications.
• Digital Content Creation:
  • Utilize tools such as Photoshop, Pencil Pro, and other WPP-approved digital content creation platforms to edit, adapt, and optimize assets.
  • Maintain high creative quality standards, and leverage WPP's creative pretesting tools, while ensuring speed and scalability to meet client demands.
• Workflow & Collaboration (Unilever & WPP):
  • Act as a primary liaison, coordinating directly with client brand teams, WPP creative agencies, and media partners to ensure timely delivery of adapted assets.
  • Facilitate clear communication and alignment between WPP internal teams and client stakeholders.
  • Support trafficking and asset grid management for SCL category campaigns, ensuring all activities adhere strictly to WPP's established processes and policies for content production and delivery.
  • Regularly work on-site at the client's Hoboken office to foster deep collaboration and integrate into their daily operations, while following all WPP HR and operational policies.
• Innovation & Continuous Improvement:
  • Identify opportunities to improve deployment processes and leverage WPP's AI tools for automation within the client's workflow.
  • Participate in pilots and testing of new content adaptation technologies, aligning innovations with both WPP's strategic goals and the client's evolving needs.

Success Measures

• OTIF delivery of adapted assets for client Skin Cleansing campaigns across all platforms.
• High-quality execution of BSAY and OSAY content in social and programmatic environments, meeting client expectations.
• Efficient use of WPP's modular toolkits to reduce turnaround time and increase scalability for client projects.
• Seamless communication and strong collaboration between client brand teams, WPP internal teams, and agency partners.
• Effective integration into the client's Skin Cleansing team while consistently adhering to WPP processes, policies, and quality standards.
• Positive feedback from both WPP management and client stakeholders regarding partnership and delivery.

Key Skills & Experience

• BA/BS in Marketing, Digital Media, Design, or related field required.
• 3–5+ years of experience in digital content deployment, creative adaptation, or production, preferably in an agency or embedded client environment.
• Proficiency in Photoshop, Pencil Pro, and other industry-standard digital content creation tools.
• Strong understanding of social and programmatic content requirements across various platforms.
• Experience working with modular toolkits and versioning strategies for large-scale campaigns.
• Detail-oriented with excellent organizational, communication, and interpersonal skills.
• Proven ability to thrive in an embedded client-facing role, demonstrating strong stakeholder management, adaptability, and the capacity to build trust.
• Understanding of navigating and adhering to WPP internal processes and policies while working diligently within a client's dynamic operational environment.
• Ability to work independently while being a collaborative team player within both WPP and client structures.

Life At WPP Unite & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

This is an embedded role requiring the successful candidate to work primarily from our client, Unilever's, offices for approximately 2-3 days a week in Hoboken, fostering deep collaboration and integration with their teams. While working on-site with the client, all WPP processes, policies including WPP’s Return-to-Office (RTO) policy , and cultural expectations remain in effect and are to be upheld.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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