Marketing and Content Manager

The Marketing and Content Manager serves as the voice of Discover Crystal River across all digital platforms, crafting and executing strategies that promote the destination’s brand, attract visitors, and engage audiences locally, nationally, and internationally. This role combines creativity with analytics, ensuring that all content aligns with Discover Crystal River’s mission to position Citrus County as Florida’s premier destination.

Creates, curates, and manages high-quality multimedia content—including, but not limited to, photography, videography, graphics, and written copy—optimized for each platform. Develop campaigns that inspire travel, showcase the area’s unique attractions (including manatee viewing, scalloping, kayaking, fishing, and cultural events), and strengthen community partnerships.

• Develops and executes a comprehensive social media strategy across platforms such as Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.
• Plans and produce engaging written, visual, and video content that aligns with brand messaging and campaign goals.
• Manages the content calendar and schedules posts to optimize audience reach and engagement.
• Monitors and responds timely to online comments, questions, and reviews to foster positive community relationships.
• Collaborates with organizations, public relations firms, photographers, videographers, influencers, and tourism partners to source compelling destination content.
• Tracks and reports performance metrics, using insights to adapt strategies and improve results.
• Stays current on tourism marketing trends, emerging social platforms, and algorithm changes to keep Discover Crystal River competitive.
• Supports public relations, event coverage, and marketing initiatives, as needed.
• Develops and maintains digital asset library.
• Manages and processes media inquiries.
• Assists in the development and hosting of familiarization tours for both media and influencers.
• Attends tradeshows, events, and outreach opportunities.
• Provide website support and integration.
• Assists in the development of marketing and public relations strategies.
• Performs other duties as required.

Education, Training, and Experience

• High School Diploma or GED equivalent.
• Bachelor’s degree in marketing, public relations or journalism or related field preferred.
• Four (4) years’ experience in promotion of hospitality/tourism related industry.
• A comparable amount of relevant training, education and/or experience may be substituted for the above qualifications.
• Proven experience in social media management, content creation, and digital storytelling—ideally within tourism, hospitality, or destination marketing.

• Strong photography, videography, and editing skills.
• Ability to travel (local or international as needed).
• Requires strong organizational skills.
• Requires ability to maintain courteous and effective relations with County staff, elected officials, community interest groups and the public.
• Ability to effectively communicate (verbally and in writing) in a clear, confident manner using proper grammar.
• Must have strong working knowledge of computers and be proficient in the use of Microsoft Office Suite of Products (i.e., Outlook, Word, Excel, etc.).

• Valid Florida Driver License (or must obtain within 30 days of establishing residency in Florida), or valid Florida Identification Card is acceptable only for positions not required to drive a county vehicle.
• Must have or be able to obtain within 90 days certification in FEMA National Incident Management System (NIMS) courses:
  • IS-100.c: Introduction to the Incident Command System (ICS); and
  • IS-700.b: An Introduction to the National Incident Management System

• Requires sitting most of the day.
• The job involves frequent lifting and carrying up to 10 pounds, and occasionally up to 50 pounds.
• The job requires frequent balancing, and occasional bending and reaching above shoulders.
• The job requires the completion of tasks that involve frequent typing and occasional simple grasping.
• The job requires normal visual acuity and field of vision, depth perception and color vision, hearing, and speaking.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location, and work schedule to fit the needs of the County and its citizens. Emergency response duties may also include driving and/or operating a county vehicle or equipment and employees must obey all safety policies, and roadway rules and laws.

Basis of Rating: Applications will be carefully reviewed to assess each individuals’ qualifications. Selected persons will be interviewed to determine who will be hired for the job.  The kind and length of related work experience, training and education shown on the application will be an important consideration in the screening process.

Must successfully pass a criminal background check. Drug screens will be in accordance with the Drug Free Workplace Act and/or the Omnibus Transportation Employee Testing Act of 1991.

Citrus County, Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.  

Citrus County, Florida Board of County Commissioners (BOCC), is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), marital status, citizenship, physical or mental disability, genetic information, veteran status, or any other protected trait.

Applicants requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the Citrus County, Florida Board of County Commissioners in advance to allow sufficient time to provide an accommodation.

Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for vacancies and are encouraged to apply. Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214) along with any other documentation as required by Rule 55A-7, Florida Administrative Code. 

Pursuant to Chapter 119, Florida Statutes or the “Public Records Law,” applications, resumes and personnel records are subject to public inspections. Details regarding the “Public Records Law”/ “The Sunshine Law” / Florida Statutes and the statutory exemptions are available on websites such as the Florida Office of the Attorney General, Florida Senate and Florida Legislature. Additionally, Citrus County Board of County Commissioners Public Information section is located on our website.