Marketing Content Creator

About Us

Here at HCI Sports & Fitness we aim to provide everyone who walks through our doors with an exceptional fitness and sports experience for a happier and healthier community. We’re more than a gym–we’re a premium local hub designed to bring people together.

Why Choose HCI

Join a group of like-minded, positive people who value community and collaboration. HCI fosters a strong, tight-knit culture with our members always first in mind. Innovation drives our work; we don’t follow outdated playbooks. You'll have the chance to sharpen your skills inside an industry-leading local business built right here in Bee Cave, TX. Whether it's our values, our brand, or our world-class facility that draws you in, there's a place for you on our team as we work to redefine the future of fitness.

About the Role

Our Content Creator will work in-house, coordinating with our department leaders to execute on social media campaigns that boost membership, drive engagement, and increase followership across all digital platforms. The Content Creator is responsible for turning ideas into content that converts through attention-grabbing captions, fresh edits, and imagery that aligns with our brand voice. We’re looking for a highly skilled photographer/videographer who has a deep understanding of social platforms to create original, engaging, and high-quality content to elevate HCI’s brand in the fitness social sphere.

To be a great fit, you'll have:

• Bachelor’s degree in related field
• 2-3 years of hands-on experience from conceptualization to production
• Compelling online portfolio demonstrating creative versatility
• Technically trained photographer and videographer
• Highly proficient in Adobe Creative Suite: Bridge, Premiere Pro, Photoshop/Lightroom
• Deep knowledge of social media platforms and their nuances
• Trend forecasting to stay on top of latest social trends
• Strong written and verbal communication skills
• Collaborative, team first mindset, with a strong work ethic
• Self-driven, adaptable, and energetic persona
• Detail oriented, organized, and able to work well under pressure
• Bonus points for shooting and filming sports and fitness style content, experience with paid ads or influencer collaborations, and managing and presenting analytics and metrics

Key Responsibilities:

• Report directly to the Marketing Manager and support brand growth across all social media platforms
• Conceptualize, shoot, and edit daily with a professional camera to produce high-quality photos and 4K video content for use across all social media channels
• Collaborate with Marketing Manager to develop and execute social strategy to grow and retain audiences through organic social content
• Collaborate with the sports, youth, studio, sales, and membership departments to build a structured, dynamic content library
• Promote campaigns tied to seasonal programming, promotions, and new offerings
• Create and manage shot lists, schedule shoots and plan content needs in a timely manner to fuel growth across platforms
• Write engaging, on-brand copy that strengthens community and drives engagement
• Monitor trends and curate content for digital, social, and print
• Create blog content, to include SEO-boosting copywriting and photography
• Analyze KPI’s using Meta Ads Manager and Google Analytics
• Manage a monthly content calendar across all channels

The Perks:

• Energetic, fitness-forward culture that supports creativity and well-being
• A flexible work schedule that is based around programming and other facility events
• Competitive benefits including health, vision, dental, life, and disability insurance
• PTO and 10 paid holidays
• Complimentary family membership to HCI (currently $3540 per year)
• A chance to shape the digital voice of a growing brand

*Must provide a portfolio link on your resume. Applications without a portfolio link will not be considered.