Marketing Content Creator

About Us

Mid America Bank is proud to be a locally owned and operated community bank in Central Missouri. While experiencing tremendous growth year after year, the bank prides itself on remaining responsive enough to serve its customers and being an integral part of our community's and their needs. We also strive to make MAB a great place to work. We offer 100% employer paid medical for you and your dependents, work-life balance for all our associates, and focus on learning and development with career advancement opportunities.

Hours for the position are 8:00-5:00 M-F and can be flexible, as well as the location. Potential for some evenings or weekends when attending or assisting with community events on behalf of the bank.

Job Overview

The Marketing Content Creator is responsible for developing and executing compelling content strategies that align with the bank's brand, values, and business objectives. This role involves creating high-quality, engaging content across multiple platforms to promote financial products, services, and initiatives. The ideal candidate will have a strong understanding of marketing principles, financial services, and audience engagement.

Key Responsibilities

• Design graphics for multimedia campaigns, social media, email campaigns, websites, and print materials.
• Write and edit content for blogs, newsletters, ads, and promotional materials.
• Develop and manage content calendars for digital platforms.
• Optimize content for SEO and platform algorithms.
• Collaborate with team members to align messaging and visuals across campaigns.
• Design and maintain bank's website internal communication platforms.
• Create engaging internal content such as announcements, team updates, and event materials.
• Support leadership with presentation materials and internal branding assets.
• Ensure internal messaging reflects company culture and values.
• Coordinate with leadership to streamline communication flow
• Ensure all advertisements and marketing materials are accurate and comply with compliance, laws, regulations, and guidelines.
• Other duties as assigned by manager

Qualifications, Skills and Abilities

• Bachelor's degree in Marketing, Communications, Journalism, or related field preferred.
• 2-4 years of experience in content creation, preferably in financial services or a regulated industry preferred, with flexibility to substitute years of experience for educational requirements or related work experience.
• Demonstrated experience with social media platforms (Facebook, Instagram, LinkedIn, etc.) and digital marketing concepts.
• Proficiency in Microsoft Office Suite and design tools (Adobe Creative Suite, Canva, Figma)
• Experience with basic coding (e.g., HTML, CSS, or JavaScript) is a plus, especially for optimizing digital content and managing web platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinking and attention to detail.
• Strong writing and editing skills with a clear, engaging voice.
• Strong interpersonal and communication skills.
• Ability to manage multiple projects and meet deadlines.
• Ability to lift 50 pounds.