Write and expand messaging for mid- and lower-funnel channels across multiple channels and contexts
Develop and maintain cohesive content strategies across products and platforms
Manage messaging frameworks to ensure clarity and consistency
Establish standard methodologies for content and message testing and optimization
Partner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance takeaways
Conduct regular audits of messaging to find opportunities and improvements
Proven experience writing marketing copy that drives engagement or conversions
Track record of managing content projects from ideation to execution
Experience and skill communicating and collaborating with cross-functional teams
Background in content strategy or marketing communications
Bachelor’s degree or equivalent experience
Enthusiasm for Apple products and services
Ability to identify and articulate key messages clearly and succinctly