Marketing Content Specialist

Marketing Content Specialist 

Holiday Automotive – Fond du Lac, WI 

The Marketing Content Specialist is responsible for creating, editing, implementing, updating, and optimizing web content for Holiday Automotive as a fast-paced, self-motivated, creative individual with video production experience, superior written communication skills, and an overarching passion for the company brand. This team member is instrumental in strengthening the reputation of Holiday Automotive in the marketplace, presenting a consistent brand through websites and social media channels, and giving our customers a window into the unique and extraordinary culture of Holiday Automotive. The ideal candidate will have an education and/or considerable experience in marketing, video production and editing expertise, an eye for photography and strong organizational planning abilities. As a member of the marketing team, you’ll get to know team members from every building and department in our company to tell our story using photography, videography, and written language. 

Holiday Automotive is an award-winning, family-owned company that is known for upbeat employees who embody a culture of exceptional guest outcomes. We believe that genuine, engaged, ambitious and friendly team members are the engine of our success. Our business thrives on an environment that empowers individuals, recognizes performance, and encourages a healthy work-life balance. All of this is key to our success and stability, but we wouldn’t have happy, long-term employees without taking care of them with a competitive income and benefits. 

You’ll Enjoy Benefits Including 

• Accelerated Paid Time Off(PTO) Schedule 

• Ample Medical, Dental, and Vision insurance Options 

• Locally-managed 401(k)Program with Company Contribution 

• Health Savings Account with Company Contribution 

• Flex Spending Options 

• Life and Disability Insurance Options 

• Accident, Critical Illness, and Hospital Indemnity Insurance Options 

• Appealing Employee Discounts on Vehicles, Services, Parts, and Accessories 

• On-going Training and Education 

• The Professional Respect of a Caring, Innovative Leadership Team 

• A Fun, Team-Oriented Culture 

• Gillie Cookies and Other Fun Treats from Time-to-Time 

Responsibilities 

• Uphold and Strengthen the Perception of Holiday Automotive Throughout Wisconsin by Managing Social Media and Related Channels including GB Profiles, YouTube, TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat and Whatever Comes Next 

• Plan, create, and maintain the social media calendar 

• Generate posts and events customized to fit that specific platform's guidelines 

• Plan, produce, edit and publish videos 

• Stay up to date on social media trends/guidelines/platform updates, etc. 

• Manage Paid Social Media Advertising Accounts  

• Plan, produce and execute social media advertising 

• Assist in the creation of video ads and monthly commercials 

• Monitor ad performance and adjust ads as needed 

• Update and Improve Website Content 

• Apply SEO Best Practices to New and Existing Pages 

• Create Innovative Landing Pages and Perform A/B Testing  

• Use WordPress Experience to Efficiently Manage Web Content 

• Serve as the Photographer and Videographer for Day-to-Day Happenings, Company Events, and Community Involvement 

• Provide all professional photography for social media as well as other marketing initiatives 

• Professional editing of photography and videography with the support of the Digital Performance Manager and the Creative Director 

• Plan, produce, edit and publish videos 

• Work Holiday Automotive sponsored events and be a terrific representative of the company 

• Appear/Act in Videos 

• Organize and Distribute Marketing Content 

• Send ad traffic to media partners and update as incentives change 

• Collect the required documents and submit to manufacturer co-op programs 

• Monitor co-op claims and resubmit as needed 

Qualifications 

• Associate’s Degree or Bachelor’s Degree in Videography, Social Media Marketing, Marketing, Digital Media, Communications, a Related Field, and/or 3-years Social Media Business Management Experience 

• Strong Portfolio of Content-Creation 

• Proven Track-Record of Social Media Platform and Ads Management 

• Strong Interpersonal Communication Skills, both In-Person and Over-the-Phone 

• Organized, well-spoken, and detailed 

• Documented experience in photography and photo editing 

• Documented experience in videography and video editing 

• Demonstrated Project Management Skills 

• The Ability to Meet Short Deadlines with Sound Judgment 

• Self-Motivated, Diligent Work Ethic and Upbeat Attitude 

• Enthusiasm for Cars and Trucks