Marketing Content Specialist

The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15–20 brands).This role focuses on blogs, website content, thought leadership, and online presence management, ensuring each community’s story is communicated clearly, consistently, and authentically.

Experience is Everything. 

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.  

What You’ll Do:  

Content Development 

• Write and edit blog articles, website content, and marketing copy
• Conduct interviews with community leaders, residents, families, and corporate teams
• Develop stories, testimonials, and educational content
• Maintain a content calendar aligned with campaigns and seasonal initiatives
• Refresh and optimize existing content to maintain relevance

SEO & Digital Content Support

• Conduct basic keyword research to inform content topics
• Optimize content for search visibility and user engagement
• Collaborate with digital partners on performance insights

Online Listings & Reputation Support

• Maintain accurate business listings across directories (Google, Yelp, etc.)
• Monitor reviews and engagement trends
• Coordinate with communities on updates and improvements

Analytics & Reporting

• Track content performance indicators (traffic, engagement, conversions)
• Provide recommendations to improve effectiveness

Secondary / Backup Responsibilities

• Assist with social media copywriting and campaign support
• Help coordinate community content submissions
• Provide backup support for social posting during peak periods
• Support content generation and blog development for the LCS website 

What We’re Looking For: 

• Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required
• 2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience
• Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
• Exceptional writing and editing skills
• Ability to translate complex topics into engaging content
• Understanding of SEO principles and digital content strategy
• Strong focus on customer service
• Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
• Experience managing social media crises and protecting brand reputation
• Proficiency in Office 365
• Excellent project management skills

Why Join Us?   

Industry Leader.  

Inclusive & collaborative culture.  

Top Workplace USA.  

Top Workplace Iowa.  

Charity and community involvement.  

Outstanding advancement opportunities.  

Ongoing career development.  

Benefits 

Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.  

Our Commitment  

LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com 

 
Additional Information  

Travel frequency: 10-25%   

Estimated Salary: $57,000 - $71,000 

The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.  

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED. 

LCS IS AN EQUAL OPPORTUNITY EMPLOYER.