Marketing Content Strategist

Description

The mission of Goodwin University is to educate a diverse student population in a dynamic environment that aligns education, commerce, and community. Our innovative programs of study prepare students for professional careers while promoting lifelong learning and civic responsibility. As a nurturing university community, we challenge students, faculty, staff, and administration to fully realize their highest academic, professional, and personal potential.

Position Description Summary/Purpose:

Are you someone who finds purpose in creating clear, impactful copy and content? If you enjoy organizing information, developing persuasive copy, and bringing structure to complex ideas, then this position could be for you! We’re looking for a content strategist who can craft marketing materials that inform and inspire prospective students in support of Goodwin University and University of Bridgeport’s recruitment efforts. As a Marketing Content Strategist, you’ll play a vital role in shaping messaging across media while collaborating with teams across the universities. No two days will be the same as you manage diverse marketing content projects and coordinate information from academic programs, departments, and stakeholders. Join our energetic and supportive marketing team while enjoying a hybrid (on-ground/work from home) schedule!

Essential Job Functions/Primary Responsibilities:

(The essential functions or duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.)

• Supports enrollment and recruitment marketing efforts by delivering clear, concise, and persuasive content tailored to prospective student audiences for various needs (website, print, blog, email communication, press releases, etc.)
• Works closely with the Assistant Director of Communications and Content Strategy to develop and organize accurate, compelling copy for marketing collateral such as direct mail, program sheets, informational guides, and webpages
• Builds and maintains email drip campaigns, including content creation, scheduling, and performance tracking
• Coordinates content development with faculty, staff, and academic departments to ensure program information (curricula, requirements, outcomes) is accurate and up to date
• Coordinates marketing materials projects, collaborating with designers, admissions, and other stakeholders
• Contributes creative ideas during team brainstorming and content development sessions
• Special projects and other duties as assigned

Other Functions: 

• Performs similar or related work as required, directed or as situation dictates
• Continues professional development and training; keeps current with trends
• Assists other department staff as needed to promote a team effort
• Conducts all work in a safe manner and all work safety practices are followed

Knowledge, Ability and Skill:

• Demonstrated commitment to developing and fostering best practices and policies to promote diversity, equity, and inclusion, and build an environment in which all members of the University community are treated with respect and dignity.
• Strong organizational writing skills with an ability to gather, synthesize, and structure complex information into clear, persuasive, and informational copywriting
• Excellent project management and time-management skills; ability to coordinate multiple priorities
• Familiarity with email marketing platforms and drip campaign development (e.g., Slate, Mailchimp, or similar)
• Ability to collaborate with diverse stakeholders and translate academic/program information into accessible marketing content
• Strategic thinker with attention to detail and ability to see the “big picture” in content strategy
• Excellent grammar skills; strong proofreader and editor
• Team player with strong communication skills
• Understanding of the Universities’ goals and initiatives
• Ability to multitask and handle shifting priorities
• Ability to use AI as a tool to assist in content development and copywriting
• Familiarity with MS Office programs (Outlook, Word, Excel, and PowerPoint)
• Understanding of Associated Press Stylebook and New York Times Manual of Style (preferred)
• Basic photography skills (preferred)
• Basic understanding of SEM/SEO (preferred)
• Basic experience with general AI platforms (preferred)
• Familiarity with Word Press (preferred)
• Familiarity with project management platforms (preferred)
• Familiarity with mass email clients and strategy
• Experience in project management or content coordination (preferred).

Qualifications

Minimum Required Qualifications:

Education, Training and Experience:

• Bachelor’s degree required in related field
• 2-5 years professional experience in a related field

Special Requirements:

• CT Driver’s license and insured vehicle.

Physical and Mental Requirements: 

Vision requirements:

_X_        Close vision (i.e. clear vision at 20 inches or less)

_X_        Distance vision (i.e. clear vision at 20 feet or more)

_X__      Color vision (i.e. ability to identify and distinguish colors)

_X           Peripheral vision (i.e. ability to observe an area that can be seen up and down or

                left and right while the eyes are fixed on a given point)

_X_        Depth perception (i.e. three-dimensional vision, ability to judge distances and

                spatial relationships)

___         No special vision requirements

Full-Time Employee Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Pet Insurance
• 401k employer match
• Employee & dependent life insurance
• Great tuition benefits for employee, spouse & dependents
• PTO program
• Flexible work schedules

Candidate must provide samples of narrative/persuasive writing with application submission

(This job description does not constitute an employment agreement between Goodwin University and employee. It is used as a guide for personnel actions and is subject to change by the University as the needs of the University and requirements of the job change.)