Marketing Content Strategist

Classification

Regular

Minimum Pay

$23.55

Compensation will be commensurate with the level of the position, education, and experience.

JOB DESCRIPTION SUMMARY

The Marketing Content Specialist plays a significant role in the College’s communication efforts to reach key stakeholders through multimedia platforms including online, social and campus footprint assets. This position serves as a conduit between the College and online consumers (potential and current students, alumni, business and industry and the general public) to report events and manage the brand’s online reputation. To this end, the strategist writes engaging and search-optimized content and is responsible for the College’s social media properties, executing content marketing strategy, social listening and reporting. This role works closely with the Media Relations Manager to sync content voice and distribution across a variety of channels and with the Client Services team to set annual editorial calendars.

ESSENTIAL POSITION FUNCTIONS:

• Develops content strategy based on College or client's marketing objectives. 
• Responsible for all College social media properties. Proactively manages the online conversation to the benefit of the College. Listens and responds to user feedback in a rapid and engaging manner to encourage community and conversation.
• Writes and develops material for multi-channel distribution, specifically web and social, paying close attention to audience and style. Ensures that the offering and branding messages of the College are articulated clearly, consistently, and in an engaging manner.
• Monitors sentiment and leverages native and stand-alone insights and metrics for social to report on engagement and other key performance indicators.
• Serves as video production lead to create video assets that promote College events, programs and initiatives.
• Manages photography needs and requests related to College marketing and client needs to build an image archive for promotional tactics. This includes photography vendor management.
• Partners with College departments to create, develop, and manage online content including text, photographs, and video and to leverage the College’s social handles to their benefit.
• Supports the planning, editing and writing of content for internal communication.
• Seeks opportunities to strengthen the College's brand in the social space and stays current with new technologies, tools, and resources.
• Creates and maintains galleries of compelling images and relevant caption information.
• Consistently and dependably attends work, activities, and functions as scheduled or assigned.

KNOWLEDGE, SKILLS AND ABILITIES:

• Solid written and oral communicator that understands the subtleties of voice and tone when writing for social and traditional channels as well as a keen attention to spelling, grammar and editing.
• Solid domain and application of AP style and strong attention to detail.
• Expert knowledge of social platforms and channels including, but not limited to: Facebook, YouTube, Twitter, Instagram, Snapchat, TikTok, RSS feeds, and blogs.
• Ability to manage and prioritize high-volume workload, ensuring deadlines are met and maintaining an efficient and engaging work environment for creative personnel.
• Ability to act as an on-call and on-demand media contact, which may include being available and responsive after typical work hours and on weekends in case of unpredictable events or emergencies.
• Knowledge and ability to use search engine optimization basics including basic keyword research.
• Expert knowledge of Microsoft Office Suite and Microsoft Office 365 tools.
• Strong collaboration and service orientation.
• Ability to maintain confidentiality.
• Consistently and dependably attends work, activities, and functions as scheduled or assigned.
• Ability to effectively work and interact with various cultures and ethnicities.

• Associate degree in Journalism, Communications, Marketing or related field required, Bachelor’s degree preferred.
• Two years of full-time work-related experience with demonstrated work developing social media content, communications, online marketing, editing or related work.
• Equivalent combination of education and/or work experience considered.
• Knowledge of higher education preferred.
• Ability to travel between campuses for meetings or position responsibilities.
• Must pass a background check.

The specific statements shown in each section of this description are not intended to be all inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. Metropolitan Community College recognizes that an individual with a disability may require an accommodation to enable the candidate to successfully perform a job function. Consideration will be given to reasonable accommodations.