Marketing Content Writer

About Us

Recognized among Pittsburgh's 2024 Top Workplaces and Fastest-Growing Companies, Wolfe has been a leader in the Gift Card and FinTech sectors for over 25 years. We power gift card programs for national merchants like KFC. Our flagship consumer brand, PerfectGift.com, enables customers to create customized gift cards.

We are a fast-paced environment, like kayaking down a white-water river, not canoeing on a lake. Learn more about our company culture, core values, and industry recognition on our career page (https://wolfe-llc.breezy.hr/).

Role Summary

The marketing team at Wolfe is looking for a conversion-obsessed content writer who understands writing for web, modern SEO, and brand-centered storytelling. They will craft various content types from website copy, blog posts, social posts, and product descriptions (and other assets) that address our target audience and promote all four of our brands. They will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ability to assess and manage outside vendors. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines. Ability to use AI to speed the process without letting the AI do all the work.

This is a 5-day onsite role in Pittsburgh, PA.

Responsibilities

• Write, edit, and proofread high-quality content across formats including blogs, campaign assets, email copy, video scripts, and long-form content to support marketing and business objectives.
• Audit, evaluate, and optimize existing content to ensure correct funnel positioning, strong SEO performance, audience relevance, and competitive differentiation.
• Develop and execute scalable content programs, including blogs, guest contributions, customer spotlights, and campaign-driven content, in partnership with product marketing and channel owners.
• Ensure all content aligns with Wolfe and PerfectGift brand voice, messaging standards, and audience expectations across both B2B and B2C channels.
• Build and maintain a sustainable content pipeline with clear prioritization, timelines, and collaboration across creative, marketing, and product teams.

Impact Statement

Below are the success metrics and measurements for this role in the first 90 to 120 days:

• Write content based on PMM (Product Marketing Manager) requirements for a Minimum 1-2 Tier 1 campaigns per quarter​
• Write content based on PMM requirements for a 2-3 Tier 2 campaigns per quarter​
• Write content based on PMM requirements for a Minimum 5-7 Tier 3 campaigns per quarter​
• Write content for 1 white paper 1 and 1 case study per quarter​
• Write content for 1 Video script per month for the customer spotlight program​

Qualifications

• Minimum 5 years of experience in content writing and management, with experience in technology or fintech preferred.
• Experience working with more than one brand at a time
• Proven ability to write effectively across multiple formats and channels, including social media, video scripts, ebooks, long-form articles, and marketing copy.
• Forward-thinking. You’re not just writing for this assignment – you have an eye on the future so you can anticipate industry shifts and position use well for the future
• Experience using content management systems
• Demonstrated ability to produce high-quality content, supported by a portfolio of relevant B2B and B2C writing samples.

Compensation & Benefits

Wolfe is committed to providing a comprehensive benefits package to support your well-being, along with competitive compensation. Our benefits and perks include but not limited to:

• Restricted Stock Units (RSUs)
• Profit Share
  
• Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe pays 80% of premium)
• Short-Term Disability Insurance (Wolfe pays 100% of premium)
• Voluntary Long-Term Disability Insurance, Life Insurance, Critical Illness Insurance, Accident Insurance, and Hospital Indemnity coverage
• PTO (vacation and sick time)
• Corporate Holidays and Floating Holidays
• 401(k)
• Employee recognition program
• Charitable Donation to a charity of your choice yearly
• Employee Referral Bonus
• Tuition Reimbursement
• Internal Training and Information sessions
• Family Picnic, Holiday Party, and other outings
• Internal Culture Club

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Wolfe is an Equal Opportunity Employer.

Wolfe does not sponsor employment visas.