Marketing Specialist, Digital Content Specialist

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Work Shift

Day

Work Day(s)

Monday-Friday

Shift Start Time

8:30 AM

5:00 PM

Regular

Children’s is one of the nation’s leading children’s hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We’re committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children’s.

The Marketing Specialist is responsible for developing content strategies and working with cross functional teams to lead projects from ideation and development through implementation and reporting. This role requires the Marketing Specialist to understand the fundamentals of marketing, digital project management, SEO and content strategy. The Marketing Specialist knows how to lead effective meetings, have strategic conversations, and consult team members and/or business partners by providing thoughtful integrated, digital marketing solutions to achieve business goals.

The Marketing Specialist will be responsible for proactively reviewing analytics across teams and business areas to identify content opportunities as well as opportunities to improve user experience and may assist in executing the optimizations across teams as needed.

In addition to organic SEO efforts, this individual will work closely with marketing and digital teams to lead paid content discovery and paid search efforts with our third-party agency. Additionally, the Marketing Specialist will proactively review market research and trending topics to stay informed on content opportunities and share them across teams as well as help train other team members on SEO, digital project management and digital best practices.

The Marketing Specialist will work closely with the digital team on website enhancements and redesigns. During site enhancement projects, Marketing Specialist will act as a content project manager to help ensure web pages are reviewed and assigned to responsible marketing team members as well as have an active role and ownership in reviewing and optimizing pages. Marketing Specialist will also help lead e-communications redesigns or efforts as a project manager and content strategy expert.

This role requires someone who proactively initiates projects and knows when to escalate concerns. The Marketing Specialist understands the full spectrum of marketing from initiation through post campaign reporting, including the creation and delivery of effective presentations that tell a story and highlight successes using analytics and collaborative reports from cross-functional teams. This role will be required to take on special projects and, at times, may be asked to support traditional mediums if system needs arise.

Experience

• 5 years of professional writing and editing experience
• Demonstrated experience with marketing principles and how content strategy fits into marketing/public relations campaigns and initiatives

Preferred Qualifications

• Experience in marketing strategy and content development

Education

• Bachelor's degree in Journalism, Digital Media or related field

Certification Summary

• Valid Georgia driver’s license

Knowledge, Skills, and Abilities

·       Excellent verbal and written communication skills.

·       Exhibits exemplary attention to detail.

·       Exhibits ownership, accountability and has a growth mindset.

·       Exhibits role model-level of professionalism and demonstrates respect for team members and ideas.

·       Ability to work across multiple teams and gain consensus and buy-in to move projects forward.

·       Resourceful leader and creative problem-solver who can identify issues quickly and provide thoughtful solutions.

·       Creates strategic marketing and communications plans and understands how to execute them collaboratively.

·       Has a strong understanding of digital content and search engine optimization.

·       Ability to take initiative, plan, organize, implement, and evaluate effectiveness of multiple projects.

·       Ability to manage various information sources and digital platforms.

·       Ability to flex and pivot as needs change.

·       Maintains skill levels in technology tools required to perform job requirements.

o   Understands best practices and processes for project management; project management software experience is a plus.

o   Proficient in Microsoft Office applications (e.g., Word, Excel, PowerPoint, Outlook).

Job Responsibilities

Digital Marketing Strategy:

·       Participates in and leads meetings to help make content connections across teams and to ensure digital marketing strategy and user experience is taken into account for all projects.

·       Collaborates with marketing, internal communications and external communications teams to ensure digital tactics are strategically aligned and provides recommendations about how to best deliver the content/message for the audience in a digital platform (website, e-mail, etc.)

·       Serves as an SEO and content expert for our digital properties (website, e-communications) including ownership of the choa.org homepage strategy and parent resource article strategy as well as other Children’s properties such as marcus.org and choa.org/give.

·       Produces content articles, webpages and e-communications as needed to deliver on content strategy, system, and marketing goals.

·       Identifies content trends, ideas and best practice by reviewing content from key pediatric hospital competitors, as well as prominent parenting blogs, influencers, websites, etc.

·       Able to curate different content strategies and digital user journeys for specific target audiences.

·       Identifies audience-specific content topics, ideas and opportunities, owns web content projects as needed and works across teams to ensure content is optimized for search.

·       Proactively reviews website analytics and search rankings across key business areas to identify content opportunities as well as suggestions to improve user experience; shares insights with marketing team members and leads key optimization projects based on learnings.

·       Exhibits initiative, proactivity, and curiosity to develop integrated messages, plans and recommendations with cross-functional marketing and communications teams.

·       Understands how to create effective, compelling and consultative presentations; understands business goals, marketing channels and marketing plans to confidently present to teams and business partners.

·       Creates meaningful meeting agendas in order to effectively lead and create alignment around discussions; proactively initiates next steps coming out of meetings to keep initiatives moving forward.

·       May supervise interns as needed

 

Project Management:

·       Manages a variety of digital projects and multiple timelines including website content and e-communications, as well as special projects, as needed.

·       Initiates projects by asking thoughtful, strategic questions that lead to valuable project insights and strives to identify new ideas and ways to reinvent existing projects.

·       Writes and uses creative briefs to guide projects and deliver on the main goal.

·       Creates and updates templates, as needed, to support digital and marketing teams for new websites, enhancements, etc.

·       Serves as marketing project owner for new digital implementations for websites or e-communications.

·       Reviews and optimizes digital processes, in collaboration with other team members, to ensure efficient delivery of projects.

·       Identifies issues and works with manager or other team members to quickly provide solutions and keep projects moving forward.

·       Balances urgency with accuracy to deliver the best work.

·       Understands how to prioritize workload in order to adjust and pivot when business needs change.

·       Maintains brand and digital consistency by learning visual identity standards, digital component guide and editorial style guide.

·       Tracks progress and reconciles project plans as needed to ensure projects deliver on time and on budget.

Uses project management platform and follows department processes for managing projects.

Children’s Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.

1575 Northeast Expy NE

Marketing/Communications