The Multimedia Content Strategist is responsible for the management, performance, analytics, and completion of multi-faceted high impact multimedia and complex employee experience projects to include a proven track record in design thinking, creative and graphic design, photography, project management, internal and external communication and change management. Support the enhancement and brand visibility of the company’s image to internal and external stakeholders using a broad range of digital communication channels. Responsible for fostering and developing a positive image of the Company to various stakeholders, including customers, potential customers, employees, potential employees, media and public at large. Responsible for project management from beginning to end, including assessing scope of work, understanding project goals, developing timelines, traffic control, and ensuring deadlines are met. This position typically works under limited supervision and direction. Incumbents of this position will regularly exercise discretionary and substantial decision-making authority in a fast paced, dynamic, and agile environment.
Primary Duties & Responsibilities
- Create engaging, original content (Reels, Stories, photos, short-form video) for Instagram, Facebook, LinkedIn, and other channels.
- Write clear, compelling captions and marketing copy aligned with brand tone.
- Plan and manage a monthly content calendar around listings, events, milestones, and market trends.
- Capture and edit video/photo content for listings, lifestyle branding, and content.
- Track social media performance and optimize content for engagement and reach.
- Assist with digital marketing tasks such as email campaigns and website/blog updates
- Partner effectively with the employee experience team, key stakeholders, leaders, and external vendors to deliver on impactful outcomes.
- Manages & directs employee experience projects involving time sensitive deadlines.
- Develops and implements measurable and engaging employee experience campaigns that support companywide projects and initiatives.
- Plans, coordinates, and produces employee experience activities related to building a positive company reputation and brand awareness.
- Plans and execute short-term and long-term integrated employee experience goals.
- Manages projects, develops timelines, advises on cost estimates, creates, and maintains project plans for integrated projects.
- Provides copywriting support for external communication initiatives, including web, advertising, collateral materials and press releases.
- Collaborates with regional colleagues to support employee experience objectives.
- Supports the management and enforces the proper use of the brand in both written and visual communication.
- Supports the management of website content.
- Supports the management of content channels incorporating digital, web, editorial, social, video production and analytics.
- Works with team(s) to identify, manage risks, and create contingency plans.
- Promote diversity and inclusion in programs and business practices.
- Support the implementation of appropriate HR solutions aligned with business direction
- Support the development and implementation of strategies to improve individual and organizational performance and engagement.
Education & Experience
- A Bachelor's degree (B.A. or B.S.) in Business, Marketing, Communications, or Management is preferred, or equivalent experience in digital marketing.
- Typically requires a minimum of 9 years' experience with a Bachelor’s degree, or 7 years and a Master’s degree.
- Knowledge of SEO or paid social advertising
- Experience with digital platforms.
- Blog or website content development
- In-depth knowledge of paid media with a keen interest in leveraging analytics to explore and adopt new strategic directions.
- Highly organized with a proven ability to design, prioritize, track, and optimize multiple campaigns customized for distinct audience personas.
- Applies a highly analytical mindset to campaign implementation, testing, and performance analysis with acute attention to detail.
- Proactive and self-motivated, with the ability to work independently, troubleshoot challenges, and take full ownership of projects and workflows.
- A reliable and collaborative contributor who works with integrity, shares knowledge openly, and enhances team success through collective effort.
Skills
- Ability to think conceptually and strategically, while maintaining a results-driven approach.
- Strong leadership experience implementing large-scale organizational initiatives, from inception through completion, which cut across multiple business units, geographies, teams and HR partners.
- A team player by nature, but a strong leader with an open and direct style.
- Ability to think strategically and translate strategies into actionable plans.
- Demonstrated ability to lead organizational change through change management skills.
- Ability to navigate and influence across complex organizations, establishing relationships as a trusted advisor.
- Highly motivated and success-driven with the ability to implement and manage cross-functional projects.
- Strong written and verbal communication skills, as well as negotiation and conflict resolution skills.
- Proven ability to operate strategically and have a hands-on approach. Operates in a transparent fashion without a personal agenda.
- Proven ability to roll out and manage employee experience solutions on a global scale.
- Exceptional project management skills, from concept to planning, to implementation, to results measurement.
- Partner effectively with the employee experience team, key stakeholders, leaders, and external vendors to deliver impactful outcomes.
- Manages & directs employee experience projects involving time sensitive deadlines.
- Develops and implements measurable and engaging employee experience campaigns that support companywide projects and initiatives.
- Plans, coordinates, and produces employee experience activities related to building a positive company reputation and brand awareness.
- Plans and execute short-term and long-term integrated employee experience goals.
- Manages projects, develops timelines, advises on cost estimates, creates, and maintains project plans for integrated projects.
- Provides copywriting support for external communication initiatives, including web, advertising, collateral materials and press releases.
- Collaborates with regional colleagues to support employee experience objectives.
- Supports the management and enforces the proper use of the brand in both written and visual communication.
- Supports the management of website content.
- Supports the management of content channels incorporating digital, web, editorial, social, video production and analytics.
- Works with team(s) to identify, manage risks, and create contingency plans.
- Support the implementation of appropriate HR solutions aligned with business direction
- Support the development and implementation of strategies to improve individual and organizational performance and engagement
- Adaptability: Responds to change with a positive attitude and a willingness to learn new ways to maintain and enhance effectiveness to accomplish work activities and objectives.
- Innovation: Proactively identifies opportunities to improve processes and enhance program outcomes.
- Planning and Organizing: Effective planning, execution, and monitoring of Employee Experience activities. Determines priorities and allocates time and resources effectively.
- Teamwork and Positive Relationships: Works cooperatively with others to accomplish goals; establishing and maintaining good working relationships; establishing a climate of trust and mutual respect.
- Results Oriented: Self-starter, who uses measurement methods to monitor programs toward quality and goal attainment; tenaciously works to meet or exceed goals.
- Effective Communication. Ability to communicate effectively and professionally with associates from diverse backgrounds, at all levels of management and with all functional areas
- Precision. Passion for both accuracy and details. Recognition that small details matter.
- Problem-Solving. Ability to identify process deficiencies and develop appropriate solutions using analysis and critical thinking
- Prioritization. Ability to set priorities, delegate when necessary, and balance the needs of competing demands on the team’s time
- Professional Discretion. Ability to act with integrity, professionalism, and confidentiality. Ability to assess, conclude and act with impartiality and without bias towards any individual or outcome.
Working Conditions
- Role may require travel within the region to deliver in-person training at various company locations. Global and Domestic Travel: 80%
- This role will facilitate both virtual and in-person training sessions.
- Must be flexible on work hours to facilitate training sessions across different time zones.
Physical Requirements
May work in prolonged periods of sitting at a desk and working on a computer or standing in front of a classroom to facilitate.
Safety Requirements
All employees are required to follow the site EHS procedures and Coherent Corp. Corporate EHS standards.
Quality and Environmental Responsibilities
Depending on location, this position may be responsible for the execution and maintenance of the ISO 9000, 9001, 14001 and/or other applicable standards that may apply to the relevant roles and responsibilities within the Quality Management System and Environmental Management System.
Culture Commitment
Ensure adherence to company’s values (ICARE) in all aspects of your position at Coherent Corp.:
Integrity – Create an Environment of Trust
Collaboration – Innovate Through the Sharing of Ideas
Accountability – Own the Process and the Outcome
Respect – Recognize the Value in Everyone
Enthusiasm – Find a Sense of Purpose in Work
Coherent Corp. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.